Welcome to another day of True Confessions. Yes, for better or worse, I use Photoshop. In fact, almost everything that Adobe publishes for graphic and media makers is on my Mac. Think of it as a love-hate relationship.
Adobe’s apps are superior in almost every way to competitors. That’s the love. Adobe’s subscription policy makes their applications the most expense to use. Are there viable alternatives? Yes. Viable and affordable and easier to use and with output that rivals Adobe’s flagship apps.
First, allow me to run through a few alternatives to the Subscribe for Life apps. Think Affinity Designer and Affinity Photo. Think Creative Kit or Pixelmator instead of Creative Cloud. See? A sea of alternatives.
For those of us who have specific requirements, who don’t have the monthly subscription fees Adobe requires, but still need to put out some top notch high quality work, enter Logoist. Think Photoshop but just for logos.
What you get in Logoist are tools designed for, well, graphic design– but specifically for logos. That means tools specific for pixel-level vector designs with gradients, text, and more than 100 configurable preset styles just a click or two away.
- Combine vector artwork with pixel artwork – for example, for shiny surfaces, depth-of-field and bokeh effects
- Non-destructive boolean operations: create great designs by combining simple shapes
- Innovative grouping feature to structure larger projects
- Edit gradients, patterns, text letter configurations and paths directly on the canvas for perfect accuracy
- Generators: Add stitches, branches, grass, spikes, cracks to shapes and paths with a single click
- Huge clipart library included: Logoist includes over 3.000 clipart images
- Preset styles: Over 100 configurable style presets at your fingertips
- Export many vector and bitmap formats: PDF, SVG, EPS, PNG, HEIF, JPEG, Photoshop PSD
- Import SVG, PDF, PNG, JPEG, HEIF images in your designs
- Batch export: Export images and vector graphics in different configurations with a single click, ideal for web design or app development
What makes Logoist especially useful is the learning curve. This is not your father’s Photoshop. Logoist is gentle and you won’t need a course at a community college to get the basics. It starts with templates and elements, each of which can be combined or modified as needed– change colors and gradients, add effects or ornaments, drop in graphic embellishments. Be as creative as your heart desires, but all you need is the basic understanding of how graphic design tools work on the Mac.
Logoist starts with the basic fundamental principle every designer uses. Start with a simple shape to create more complex designs. Elements are easily combined and grouped and arranged and the latest version has more tools, a faster rendering engine, a more professional user interface.
Competition is a good thing. Adobe has created something of a vacuum below Photoshop and that means a growing number of useful graphic design tools that avoid the pay-forever subscription model. Logoist is try-before-you-buy, has a good introductory price tag, and available on the Mac App Store.
I used an earlier version of Logoist to design the Mac360 logo in about 15 minutes. It’s well done. Priced right. And yet another tool that fills the vacuum left by Adobe’s subscription model.