His answer, “We’ll wait… I heard it has problems.” I asked, “What problems?” He didn’t know. He’d read it someplace online so decided not to dig further into the issue, but just wait. See what impact nattering nabobs of negativism and members of the technorati elite politburo can have on an unsuspecting populace? ‘Negativity Bias‘ much?
It’s A Thing
What’s wrong with Apple Watch Series 3 with LTE? Nothing. At least, nothing out of the ordinary because every new device and new operating system upgrade has a few bugs that need to be squashed. This problem is not exclusive to Apple. What is exclusive to Apple is the level with which the aforementioned nabobs and politburo members go do make it an issue for Apple vs. an issue for Apple’s competitors.
Here’s a good example. Politburo member Adrian Kingsley-Hughes:
Apple has pushed back the launch of the HomePod smart speaker to “early 2018.” Last year it was the AirPods that were delayed.
I’m sure you read about it. The headlines were everywhere. Shame on Apple, right? How could the company possibly promise something and not deliver? This must be a first, right? Hardly.
Hey, wait. Didn’t Apple also announce a new Mac by the end of 2017? We’re getting close.
The iMac Pro, which was teased at WWDC 2017, was slated for December. However, it feels strange that we’ve not heard anything about it since June.
The premise here is that Apple has become just another boring technology company because some products have not shipped exactly when Apple said they would ship. That’s never happened before, has it? Hmmm. Let’s see. Google is your friend (apple product delays history) and there is plenty of clicking required to get to the facts:
- iPhone X delayed
- iPhone 8 delayed
- Apple TV 4K delayed
- Mac notebooks delayed
- iMac models delayed
- iPad Pro delayed
- Apple music delayed
- White iPhone 4 delayed
- iTunes Store update delayed
I could go on, but you get the idea.
For whatever the reason, Adrian Kingsley-Hughes equates a technology market leader’s position and product rollouts with the confines of a calendar. Spoiler Alert! Tech life don’t work that way, dude.
Whatever the reason, pencilling in a launch date for a product only to later kick it into the future feels careless at best. It hints that there’s pressure within Apple to announce and unveil products that are far from ready for market, and that suggests that Apple’s desire to push new products out of the door is outstripping its capacity to keep to schedules.
Sounds like corporate conspiracy to me. Or, it just may be that some products are not quite but almost ready when Apple said they would be ready.
If it were just the occasional launch schedule slip then I wouldn’t care about it too much.
And yet, here we are, discussing a launch time slip of a few minor products.
But these schedule slips are the latest in a series of Apple slip-ups, ranging from buggy releases, boring product launches, and the absence of a “next big thing.”
Oh, right. I forgot that Apple schedules every next big thing on a public calendar and announces details years ahead of the launch date which will slip anyway. First, that’s not how ‘next big thing‘ launches take place. Calendars are not involved. Second, every product from any tech company which sells similar tech products have bugs at launch and forever after. It’s the nature of the industry. Third, ‘boring product launches‘ are a figment of tech writer’s imaginations, hyper-inflated egos, and outsized expectations– not reality.
Here’s the kicker and an example of the aforementioned negativity bias:
As much as I don’t want to bring up the tired old “Apple wouldn’t have done this under Steve Jobs’ watch” trope, a lot of what’s happening at Apple lately is different from what the came to expect under Jobs. Not to say that things didn’t go wrong under his watch, but product announcements and launches felt a lot tighter for sure, as did the overall quality of what Apple was releasing.
Negativity Bias much?
The negativity bias, also known as the negativity effect, refers to the notion that, even when of equal intensity, things of a more negative nature (e.g. unpleasant thoughts, emotions, or social interactions; harmful/traumatic events) have a greater effect on one’s psychological state and processes than do neutral or positive things. In other words, something very positive will generally have less of an impact on a person’s behavior and cognition than something equally emotional but negative.
That sure sounds like members of the technorati elite politburo, nattering nabobs of negativism every one.
Yeah, Apple has lost its mojo; the thrill is gone; Steve Jobs wouldn’t run Apple this way. Yet, here we are, six years after Jobs death and Apple ships more products than ever, makes more revenue and profits than ever, has more customers than ever, new products are backordered, and the stock trades at record levels.
Let’s be brutally honest here. Apple is not just another tech company. Name another one like Apple. Unlike competitors in various product segments, Apple tends to dominate each category; not with marketshare, which Apple seems to disdain, but with revenue, profit, and mindshare– negativity bias notwithstanding.