Humans are interesting creatures. We use various devices and tools a certain way, but we measure their performance in completely different ways. Most of us think about the apps we use on our iPhones, right? What about members of the technorati elite politburo?
They remain back in the 1990s when megahertz was a thing, back when internet speeds were measured in baud, back when customers would bow down to the latest Pentium CISC and critics would protest with RISC signs. Let me call it. Benchmarks are dead.
Apple, Chip Maker
Actually, that should read ‘Apple, Chip Designer’ since Apple farms out most of its manufacturing to various and sundry makers around the world. Back when the iPhone was new and shiny Apple bought a chip design company and since then the company’s A-series CPUs in iPhone and iPad have been smoking the competition.
Who cares? Benchmarks are dead, right?
Differentiation rules. Yes, Apple’s new generation A11 Bionic CPU in iPhone X kills the best from Samsung, Qualcomm, et al in benchmark testing, but also in real world usage. Not only did Apple-designed A11 Bionic CPU crush this year’s Samsung Galaxy S8 and Note 8, it even crushed next year’s Galaxy-whatever-also-rans.
Check out these Geekbench scores on a newer than new Samsung SM-G960F Android phone of the future.
- 2680 – Single-Core Score
- 7787 – Multi-Core Score
Impressive, no? This year’s Samsung models fare worse than the future, but how about the future iPhone you can buy now? iPhone X.
- 4197 – Single-Core Score
- 10051 – Multi-Core Score
Ouch. Last year’s Samsung Galaxy Note 7 burned and now it looks like next year’s Samsung phones are getting burned already.
Here’s the deal. Such benchmarks don’t matter all that much other than for those who, 1) need to brag about bragging rights, 2) need to compare tit-for-tat specifications, and 3) nobody else.
What really counts with all that chip blazing speed is how well the smartphone works. Faster is better, but the sheer number of calculations taking place on an iPhone X these days would boggle the mind. If we cared. All we care about is that Face ID work as quickly and easier than Touch ID. All we care about are DSLR-like photos and videos. All we care about is the speed of whatever hits the screen about the time we expect it to.
For most iPhone customers and probably most Samsung customers such benchmarks mean nothing and it’s likely most people have no clue what they mean anyway. Benchmarks are dead to the average user. Instead, what is most important is an element of differentiation; can the customer tell that this aspect of functionality or feature works better than a competitor’s device. That’s more important to the masses than benchmarks.
Still, haters gonna hate, and geeks are gonna, uh, well, stay geeky.