Anyone who has read Mac360 for any length of time knows our perspective on all things Apple hasn’t changed much over the years (we’ve been around since mid-2004; long before Mac went Intel, and long before iPhone changed the smartphone industry).
We review products– software or hardware– that we would use ourselves or recommend to family, friends, neighbors, or co-workers; knowing all the while that some measure of support comes along with the recommendation, and a ding to personal reputation should something go awry. We also tend to call it like we see it which explains why Apple has yet to send an iPhone X review phone to any of our writers.
Through the years we’ve defended Apple, disagreed with Apple, criticized Apple, lauded Apple, and we still buy and use Apple products. But we call ’em like we see ’em. Every year around this time we get a lengthy parade of new reviews for iPhones. Apple chooses carefully who gets a new iPhone for review because it wants positive reviews.
Imagine if John Gruber received an iPhone X review unit from Apple and then wrote about how terrible the feel was, how form topped function with the rounded screen corners, how distracting the Notch was, or how lame Face ID facial recognition is compared to Touch ID fingerprint scanner? Would he get a review iPhone next year?
Don’t misunderstand my perspective regarding Apple or iPhone X or seeded reviews. That’s how business is done these days at Apple Inc., and as a nod to how people learn about iPhone X note that YouTube leaders received review units before many of the traditional bloggers which help to shape public perception of all things Apple.
Google iPhone X reviews and you’ll be treated to a lengthy list of the most recent reviews from seeded iPhone X reviewers. Some are detailed, in depth, and offer a critical– but usually positive– review of iPhone X’s new features; Notch, Face ID, OLED display, camera, et al. Some reviewers think iPhone X is a leap forward, and not the typical iterative improvements we’ve seen in recent years.
Generally speaking, every one of the actually hands-on reviews I’ve read to date has been profoundly positive to the point of glowing; with a glow only exceeded by Apple’s own online propaganda. Even Apple is writing about writers who write glowing things about iPhone X.
- CNBC: The best smartphone you can buy.
- The Verge: Face the future
- iMore: the best damn product Apple has ever made
- CNET: iPhone X feels like a concept car
- Money: The highs, lows, and quirks
- TechRadar: iPhone X is a sensational-looking iPhone
- Digital Trends: a long-awaited breath of fresh air for Apple fans
- Wired: Here’s all the love poetry people are writing about
You get the idea, right?
Reviewers with new iPhone X review units are unanimously positive about their iPhone X review units. Now, to be fair, Apple makes a very good smartphone with a wonderful balance between hype, usage, resale value, and the special blend where software meets hardware. iPhone X will be like iPhone 8 and iPhone 7 and every iPhone since 2008– an improvement on previous models.
What I would like to see is good old fashioned insightful analysis– the good, the bad, and the ugly. Maybe next year.