Argumentation is an interesting component of human society. As a species, we seem to argue about everything. Surf around cable TV news channels. arguments everywhere. There are even specific rules for argumentation and debate.
Have you ever noticed that politicians belittle certain issues but never explain why? The Iran deal was horrible? OK. Why? Silence. The F.B.I. is in tatters. OK. Why? How? Silence again. Apple admits defeat to Google’s YouTube? Oh, really? Where did that come from?
Burgers And Banks
The week is yet young but one of the looniest and non-political arguments I’ve read in awhile states this:
The other day, Apple launched an official support channel on YouTube, a de facto admission of defeat in the video platform space to YouTube.
Uh, say what? I’ve been following Apple for a long time and I didn’t even know Apple was competing with YouTube in whatever video space YouTube competes. This kind of argument is akin to saying, “McDonald’s Admits Defeat In Banking Industry.” Why? How? Well, McDonald’s collects a lot of money each day and they’re still not a bank. How about this one? “Apple Admits Social Network Platform Defeat To Facebook.” Yes, an equally inane argument.
Apple is not in the video platform business in the way YouTube and Vimeo and Facebook are. Writer Charlotte Henry is comparing Apple to apples. Apple has been on YouTube for a long time. Google search is your friend. What’s different is an official channel for support, so Apple is putting itself where many of its customers live. YouTube.
Apple does not, will not, has not been in competition with YouTube, so where’s the argument (other than another sign post toward Stupidsville)?
Where the company currently can’t compete is in delivering information and video adverts. The numbers simply demand they go to YouTube. Ultimately, YouTube is where people expect brands to put things like help videos and Apple had no choice but to embrace that.
Uh, what? YouTube delivers video content which is sponsored by advertising. Apple sells hardware and associated services. Both of those are not the same. Yes, YouTube is dominant. One could just as easily argue that YouTube has admitted defeat in the hardware platform to Apple and Samsung.
Apple Music and Apple’s original video content will continue to be delivered through its own platforms as Apple evolves into a media company. Apple has the resources to compete in this field.
Sorry, this is rubbish. Apple’s business is hardware. That’s where the revenue and profits come from, folks. What about Services? Without the hardware, Services are nothing. It’s all about hardware– and then whatever else helps to sell more hardware. Any argument that Apple is evolving into a services company or a media company is just nonsense born of a warped desire to gin up a little controversy. Apple is all about hardware.