Perhaps it is time we started paying more attention to Fake News and call it what it is. Fake. It’s everywhere these days; disguised as analysis, insider reports, opinion, and the like– but too many of us don’t pay attention to the sources.
Remember all those iPhone X predictions? Touch ID on the back side of the case. Touch ID on the power button. Limited availability until later in 2018. The face recognition system was a gimmick (read the same thing about Touch ID and how did that turn out?). Guess what? iPhone X is everywhere.
My cellphone carrier plan ends very soon so I decided to do some online shopping to check iPhone X availability; specifically the unlocked 256GB Space Gray model, and shipping dates. Next year? Bah humbug. From the Apple Store online I can have it delivered tomorrow. Or, if I have time this evening I can drive down to the Apple Store and pick it up.
So much for delivery into 2018, huh?
Does that mean all the prognosticators were wrong? Well, usually they are so and there is plenty of proof to back it up. Touch ID? Didn’t happen. Problematic facial recognition? Didn’t happen. Even the new OLED display manufactured by Samsung looks better than Samsung’s own displays on the Galaxy Note 8. You know; the one that doesn’t catch fire or explode.
It should be apparent that Apple figured out it had a bona fide iPhone hit on its hands and ramped up production as rapidly as possible. And, just to make sure that customers have choices that do not break the $1,000 price ceiling, there’s iPhone 8 and iPhone 8 Plus. Whatever is going on behind the scenes and among component suppliers only Apple knows, but one thing is clear. New iPhones are almost everywhere and available now– including iPhone X.
What’s going on?
First, it could very well be that Apple knew iPhone X would be a huge hit and it ramped up production accordingly. That would explain why we’re not waiting until 2018 to get iPhone X.
Makes sense, right? So does this.
Second, it could very well be that iPhone X sales are not what Apple expected so supply has already caught up with demand. Why would I say that? Well, look at availability. We’re two weeks before Christmas, right smack in the holiday shopping season, and iPhones are available across the land.
AirPods? Not so much.
And, I have watched dozens of iPhone X television commercials; many of the more expensive 60-second variety. Commercials will push demand, and with plenty of iPhones still in stock and available now, it would appear that, 1) Apple matched supply with demand very quickly in 2017, or, 2) supply has outstripped demand which forced Apple to advertise more to push demand higher.
These days I pay less attention to predictions and fake news. Regardless of what is going on in Apple’s supply chain or marketing efforts, tonight I’ll be down at the Mall to pick up a new iPhone X because I can.