Thou art here, right? What’s the most popular new app on the Applesphere? That depends upon who you talk to but vying for the top spot the past week is Amazon’s Prime Video app for Apple TV. Yes, Apple and Amazon kissed and made up.
Here’s the deal. Amazon stopped selling Apple TV because competition. Amazon sells their own Fire Stick (similar to Google Chromecast) and Amazon doesn’t like competition. Yet, many iPhone and iPad customers use Amazon’s Prime Video app to stream movies. Apple TV was out in the cold. Until now.
App For That
It’s hard to believe there is not some
collusion partnership going on here. Apple sells Apple TV with applications and content that competes with Amazon Prime Video. Amazon sells the Fire Stick schtick and now sells Apple TV, too. What happened? Only Apple and Amazon know the details and they’re not talking. They also know how many Amazon Prime Video apps have been downloaded onto Apple TV and they’re still not talking.
What we see in this arrangement is strange bedfellows similar to Apple’s
collusion partnership with Google to get the search engine giant as the default search engine on Apple’s popular Safari browser. For a price reportedly in the billions of dollars. Search is valuable to Google and placing Google at the top of the pack is sheer profit for Apple.
Let’s see if we can follow the money trail here.
Apple sells or rents movies and TV shows and music via Mac, iPhone, iPad, and Apple TV (and iTunes on Windows PCs). That’s a large and growing revenue and profit stream for Apple. Amazon sells movies, TV shows, and music, plus their own Apple TV competitor; that Fire stick device. Apple’s customers are Amazon’s customers. Amazon’s customers are Apple customers.
So, should they fight it out and ignore each other? Amazon did for awhile by not having an Apple TV application for Amazon Prime Video. The online retailer also banned Apple TV. Now they’ve kissed and made up and are playing nice-nice with one another.
Just like Google and Apple.
What’s going on?
collusion Partnerships. Strange bedfellows, yes, but since in a capitalist society everyone is out to get your money, Apple, Amazon, and Google figured out they would each get more by working with each other rather than being mortal enemies in a struggle to the death.
In other words, there is enough of your money to go around. Apple gets another source for 4K HDR movies with Amazon. Amazon gets another device and a customer base willing to spend money on higher quality goods. With Google it’s much the same way. Apple gets a few billion dollars from Google to put the search engine on top. Google gets access to Apple’s very valuable customer base.
Win. Win. Win.
What’s the problem? I’m not seeing Apple as quite the purveyor of privacy and security it once was thanks to these new
collusion partnerships with the enemy. But I’m also shopping for a 4K HDR television to match up with Apple TV so I can view 4K HDR movies streamed from Apple, Amazon, and Netflix.