Second, Apple is insular and builds products it thinks customers will enjoy instead of asking customers what they want. If Jobs’ DNA is embedded into the Apple culture, that might explain why features and capabilities available on competitor devices never show up on an Apple device. Why?
Because We Said So
Apple in the iPhone era seems intent on ignoring the rest of the technology world’s creations while becoming an insular company that charts its own course, for better or worse, or be damned.
Good artists copy, great artists steal. We have always been shameless about stealing great ideas.
Yes, technology ideas originate here and there and become magical only when Apple adopts them and makes them work the way God intended. Gestures? Go back to WebOS from Palm. Touch ID fingerprint sensor? Apple made it work. Face ID facial recognition? It’s been around awhile, but only works well on iPhone X.
Apple’s entire history is littered with examples of idea theft. Yet, there’s this to consider from Jobs, too.
A lot of times, people don’t know what they want until you show it to them.
I take that to mean, “We at Apple know what’s better for the customer than the customer.”
Yet, here we are rushing headlong into the 21st century, and nearly every product in Apple’s once flagship product line– the Mac– needs an upgrade. Why? Because Apple’s limited and aging executive staff was busy on the iPhone, and why not? Mac sales remain at record levels despite growing noise from the customer base that Mac customers are being forgotten.
Mac Pro? Nothing new in four years. iMacs? Hardly an upgrade worthy of note in years. Mac mini? Languishing with 4th generation Intel Inside while PC competitors tout 8th generation chips. Mac notebooks? Not cheap. Not professional. Apple’s executives cannot see the obvious because there are so many beans to count they cannot keep up.
What Microsoft Did
Mac customers and Apple critics point out the only positive trend in the entire PC industry is the notebook tablet hybrid device category, as exemplified by Microsoft’s Surface PCs. A notebook with a touchscreen than can be detached and used as a tablet. Sales of those devices are on the increase.
Where is a touchscreen Mac? Where is an LTE cellular data enabled Mac?
Microsoft has a Surface Pro 2 model with LTE. Apple has LTE cellular data available on iPad and Apple Watch already. But not on the Mac. Why not, Apple?
Another rapidly growing trend in the PC industry involves ARM-based notebook tablet hybrids with all day battery life. The Apple designed CPU in iPhone and iPad are ARM-based. Apple was an original ARM investor back in the day. These days many PC competitors have notebooks with battery life that exceeds the Mac. Others have touchscreens with higher resolution than the Mac. Others have newer and faster Intel CPUs than the you find in the Mac notebook line.
If Microsoft can build a notebook tablet hybrid PC with truly all day battery life and LTE cellular data enabled and a useful touchscreen with higher resolution, why can’t Apple?
Apple chooses not to.
The company’s executives choose not to because they are certain they know better what their customers really want than their customers. Mac customers do not want upgraded CPUs in iMac, faster MacBook notebooks, or a Mac mini with a recent CPU. Apparently, we are happy with older and slower technology at a higher price. Mac customers do not need touchscreen notebook tablet hybrids because Apple knows the customer experience better than customers.
Apple’s walled garden ecosystem has become something of a nanny state.