Every week we’re treated to another treatise on how Apple has lost its mojo, how a company that overcharges for commodity products is destined to become a footnote in the history of 21st century technology, and how Samsung’s unannounced new products always are better than what Apple ships today.
Sounds familiar, right? Apple is always undergoing a slow death by rumor thanks to imagined gloomy outlooks from the nattering nabobs of negativism who spew forth their deluded prose from atop their technology soapboxes. Says who? Says me and the Macalope.
My first article for 2018 was in the can and ready to be opened when I came across the last Macalope missive for 2017 over the weekend. If you’re not a regular reader of Macalope then you should be (mostly every Tuesday, Thursday, and Saturday on Macworld) if you care about right, wrong, and what lives between the nether regions of both.
What happens all to often among technology digital rags these days is a sort of perverse and perverted attempt at journalism. First, such missives must be critical of Apple, and specific phrases or words must be used frequently. Chris Mills does the deed with an artful but predictable blend of how something from Samsung in 2018’s future will have an impact on Apple’s bad day somewhere back in 2017.
A report from Taiwan’s Economic Daily suggests that Apple will cut forecasts to 30 million units, down from 50 million. If true, that’s going to be a huge blow for Apple, and investors who were expecting a “super-cycle” of iPhone X sales.
Sure. Except it’s a report from a publication with perhaps the worst accuracy rating among minor publications.
But things are only getting worse for Apple, as South Korean paper ET News is reporting that Samsung will release the Galaxy S9 a little earlier than expected next year.
See? Anything Samsung ships next year is better than what Apple shipped last year. It’s physics, folks. Oh, and it doesn’t work in reverse.
ET News says that Samsung has already placed orders for parts for the Galaxy S9, with production expected to begin in January.
Where do writers get all these sources that are so wrong so often? Does anybody keep score? You know, it’s likely that Apple has already placed orders for components to iPhone XI, due in 2018, so why isn’t Samsung doomed?
Samsung is planning to forgoe the traditional month-long pre-order phase, and will instead have the device on general sale come early March.
Isn’t that about normal? It’s not, because iPhone X was late. Well, maybe not late, because iPhone 8 and iPhone 8 Plus shipped at about the normal time in 2017, so there’s that.
Ready for some nonsense? Here you go:
Simply put, that’s awful news for Apple. The iPhone X is the undisputed king of the phone market right now, and no Android device is expected to truly challenge it until the Galaxy S9 comes along next year.
Yes, awful news for Apple. Every year Samsung introduces a new Galaxy-whatever model about six months before Apple releases a new iPhone model, and every year Apple sells more iPhones than Samsung sells Galaxy phones.
Normally, the current-gen iPhone and next-gen Samsung device don’t compete too much; there’s traditionally been a six-month gap between the launch of the iPhone and the next Galaxy device coming out, meaning that most people who want to buy an iPhone have already done so by the time that the next Galaxy comes along.
And yet all of that competition is done within a six month period, right? But not 2018?
But that’s not going to be the case this year. The iPhone X launched in November, a month later than usual, and supply was unusually bad. It was virtually impossible to find a phone on launch day, and Apple stores only started getting a consistent supply a week or two ago.
And, yet, here we are, iPhone X is available pretty much everywhere and is likely to stay that way all the way up until Samsung launches the Galaxy 9 models when iPhone sales will come to a complete halt because adorable kittens.
Wireless carriers, which make up the bulk of handset sales, have been publicly saying for months that they expect strong iPhone X demand for Q1 2018.
Apple said the same thing. Publicly. The company announced the holiday sales quarter would be the largest in the company’s history. So much for the last Samsung models putting a dent in iPhone sales, delayed, misnamed, or otherwise.
That could all be messed up if Samsung launches early. An unveil in late February means that Apple will only get another 6 weeks of uncontested iPhone X sales before all the adverts and promotion for the new Galaxy S9 comes along.
Honestly, this same thing happens every year with much the same result. I think this whole Apple iPhone vs. Samsung Galaxy-whatever is more of a competition in the minds of technology writers than it is a real thing.
With expectations for iPhone X sales already sky-high, the absolute last thing that Apple needs is any more competition.
And yet Apple has competition across the board and still seems to do well despite the aforementioned doom on the horizon because kittens. That Samsung wants to be like Apple is obvious. That Apple is doomed because Samsung seems to be a more precarious argument with little support or evidence in reality.