Apple’s product line is far larger than it was after Steve Jobs’ second coming in 1997. The iPhone is a decade old and the entire line is littered with new and advanced to yesterday’s news. Ditto for the Mac and iPad. What’s old is still old but sold as if it was new.
Patience Is A Virtue
A co-worker bought a Mac notebook to replace an older MacBook Air for a child in college. Which model? A MacBook Air. It’s 2018. The MacBook Air hasn’t been upgraded for about three years, and that was little more than a speed bump from previous models.
It gets worse. The Mac mini hasn’t been upgraded in years, either, yet Apple touts its 4th generation Intel Inside CPU as something worthy. It. Is. Not. Intel is shipping 8th generation CPUs and Apple doesn’t have one in the Mac mini, MacBook, MacBook Pro, or even the iMac.
The iPhone line has a similar issue. The entry-level iPhone SE is a few years old already, but based upon the iPhone 5 design. Since then, Apple launched iPhone 6, iPhone 6s, iPhone 7, iPhone 8, and iPhone X. Who except Apple’s tin ear executives does not think that selling old phones as if they are new is showing respect for customers?
Hey, those new iPad Pro models are great, right? It’s almost like a Mac yet sells for less and has more apps available than Mac users will ever dream about. Even the new iPad at $329 seems like a steal. Not a steal is the iPad mini 4. Yeah, that iPad mini. The only iPad mini you can buy now south of eBay. It was new in 2015 but after three years you’d think it would get something of an update. Well, that just doesn’t happen often in Cupertino unless customers revolt. Look what all the negative noise did for Mac professionals? New iMac Pros.
Perversely worse, iPad mini 4 has only one storage option– 128GB– and starts at $399. That makes it $30 less than a 9.7-inch iPad with 128GB of storage at $429.
I can do the same approach on the Mac Pro, which effectively is end-of-life now that iMac Pro is here and a new and modular Mac Pro is on the way. This year. Or next year. Maybe. Apple won’t say, but it still sells the Mac Pro canister model which starts at $2,999 as it always has. Similarly configured, an iMac Pro at $4,999 has the same specifications as an 8-core Mac Pro with 32GB of RAM and 1TB PCIe-based SSD storage for $4,999. But without the 5K Retina display. iMac Pro is a bargain. Mac Pro is not treating customers with respect.
Maybe patience is the right attitude to have when Apple sells so many products that were launched years ago and haven’t been upgraded since.