The old adage “What goes around comes around” applies to technology giants, too. Microsoft slept for a decade, soaking up riches from the Windows Office duopoly and completely missed the mobile revolution.
Apple coasted along on outrageous iPhone profits only to ignore the Mac until the entire line became a public embarrassment among the technorati elite politburo and Mac lovers, too. Look at Google with much the same disdain, folks. Plenty of browsers are better than Google’s Chrome.
As much as we may have a measure of disdain for Microsoft’s past misdeeds, the company seems intent on upping its game and raising the bar. Yes, Microsoft’s presence on mobile devices is limited mostly to software, and the hardware division isn’t a giant killer that politburo members want, but at least the Redmondian tech giant is willing to throw Internet Explorer under a digital bus and reinvent its own browser.
Never one to be a competitive wallflower, Microsoft says its new Edge browser is almost 50-percent faster than Google’s Chrome on Windows. Check out the YouTube TV commercial for the details.
Why settle for fast and safe browsing when you can get faster and safer browsing. Download Microsoft Edge the faster, safer browser designed for Windows 10.
Indeed. Microsoft is playing catchup in the browser wars having settled on and sat on Internet Explorer for at a dozen too many years. The Windows maker also says Edge is safer than Chrome thanks to its own anti-phishing technology whereby “Edge blocks 18 percent more phishing sites than Google Chrome.”
Maybe so, maybe not, but you get the idea. Microsoft is back, baby. And Google’s Chrome– the world’s most used browser– is the target. About 80-percent of Mac users have Mac notebooks in tow, and that means we watch battery consumption. On the Mac, Chrome is the big dawg of browser hogs what with all the background tracking that Google hides behind that colorful logo.
The story is the same on Windows PCs and Microsoft managed to craft another YouTube TV commercial which highlights Chrome’s battery gluttony vs. the power sipping Edge.
What happens when three identical devices run different browsers? The Microsoft Edge team wanted to find out. This experiment showed that battery life on a PC running Microsoft Edge lasts 63% longer than Mozilla Firefox and 19% longer than Google Chrome.
The commercial does not indicate if the latest Firefox Quantum is used in the comparison, but again, you get the idea. Hunting Chrome is fair game. Why? Google is a big target. Chrome is the most used browser on planet earth. Chrome, relative to improvements on Edge, Firefox, Opera, Safari, Brave, Vivaldi and other popular cross platform browsers, has become somewhat lethargic.
Competition often improves everyone’s game. Maybe Google will take the hint regarding performance and strike a balance which does not interfere with a user’s right to privacy and security.