Why not? Why should they? The Mac sells at record levels. 2017 was the best ever. More than 80-percent of Macs sold these days are notebooks. Even the seemingly ageless MacBook Air, about a decade old already, remains in the lineup (thankfully, at about half the price of the original in 2008). You know what’s the saddest Mac story so far in 2018?
The Soup Nazi in Seinfeld was known to tell customers he didn’t like, “No soup for you!” Well, maybe Apple has a thing against customers who complain and criticize too much. “No new Mac notebooks for you!”
That’s the word on the streets and you can’t get more reliable than that. Digitimes slipped in the bad news about new Mac notebooks in 2018 in an article which says Apple may be shifting some MacBook orders to Foxconn Electronics from Quanta Computer. Apple moves manufacturing and supply around from time to time so it’s not exactly worthy news except for…
Apple has not had a major upgrade to its MacBook product line since the releases of its new MacBook Pro devices at the end of 2016 and has no plan for one in 2018
Uh oh. If it’s true we’re not going to see a new MacBook or MacBook Pro upgrade of substance in 2018 then it should be obvious to all that Apple listens more to customers than it does to critics (as if you had a doubt, huh?). Mac notebooks are selling like hotcakes; or maybe burgers and fries, or whatever else sells by the millions in record numbers each year.,
Why is that such sad news?
First, Apple has competition from a variety of traditional Windows PC makers with detachable touchscreen models– notebook and tablet in one– that sell very well these days. And, those same Windows makers use the latest Intel Inside while Apple saddles their customers with last year’s chips. Bad form, Apple. Bad form.
Second, Apple’s customers are growing in number and along with that there is a growing number of Mac notebook customers who do not like the keyboard in MacBook or MacBook Pro– and they don’t like the sealed container Mac notebooks because batteries cannot be changed, keyboards cannot be fixed in an affordable manner, and both SSD and RAM cannot be upgraded. Worse, the Mac’s screens are among the worst of the new breed of personal computer notebooks.
Third, maybe Apple knows the customer base better than customers or critics. We’re the same group that decried the canister Mac Pro because it was left unattended for about four years before being phased out by a new module Mac Pro that hasn’t even been phased in yet. Then, surprisingly, Apple announced and launched the iMac Pro for $4,999– a very competitive piece of hardware at a spectacularly competitive price tag– only to discount the entry-level iMac Pro model by $1,000 just weeks later. Demand met supply rather quickly, no?
If Apple does not upgrade the MacBook or MacBook Pro, then what of the Mac mini? Apple touts the mini as using Intel’s 4th generation chips when Intel is selling 8th generation chips which even the Mac notebooks don’t have.
The saddest Mac story of 2018 is that I don’t understand Apple’s approach to the Mac anymore. Sad! Indeed!