Apple’s iconic stores have started a trend among retailers. Open spaces. Tall glass. Products freely visible for customers. With a few tweaks here and there, that’s been Apple’s retail mantra since late in the last century.
Tall glass, clear and open spaces. Nowhere else on planet earth is that design aesthetic displayed than Apple’s new headquarters, Apple Park, and the Steve Jobs Theater. Glass and open spaces are everywhere. Some would call Apple Stores something akin to religious shrines to the company. What’s wrong with that?
Employees & Birds
Thanks to plenty of travel opportunities and living in California, I’ve seen my share of Apple Stores and that glass and open spaces motif is common.
Does this look familiar?
Of course it does. There are the wide open spaces. What about the glass? Well, that’s what you’re looking for. Some Apple Stores with those tall columns of thick and clear glass have put up small stickers at about eye level; ostensibly to prevent customers and staff from walking into the glass instead of through the door.
What about Apple Park?
Yes, you’ll find large columns of glass all around the new corporate headquarters and that design aesthetic seems to have consequences that none of the designers, engineers, executives or even the architects and contractors could see.
Lots of glass. Lots of employees.
Well, a report from Bloomberg says employees have been banging into or smacking into the glass while walking through the facility.
Hey, it happens. Many Apple retail stores have those window stickies to prevent customers from smacking into the glass instead of walking through the doors, and it likely helps to prevent a few birds from flying into the glass, too. I talked with one associate at the giant Union Square Apple store a few blocks from where I work and she said dead birds at the bottom of the glass is not uncommon.
And why not?
Birds like trees. Look at all the trees. They’re inside the Apple Store. Yes, it’s beautiful, but it’s also California so Apple could see some lawmaking in action which might require some kind of sticky notice on the glass that says, well, “Beware Of Glass.”
It’s hard to believe employees at Apple did not see this one coming.