Look around and what do you see? Most smartphones look like iPhones from 2007; a bit bigger, a bit slimmer, and far more capable, but they slender slabs of glass and electronics. Take a look at the MacBook Air from yesteryear and compare it to Windows PC notebooks of today. Same old, same old.
We are about to witness a new era in the PC industry, of which the Mac plays a big part. Unfortunately, Apple is not part of the change. Soon we will see a growing number of always connected, ARM-powered Windows 10 notebooks and hybrids. But not Macs. Not from Apple.
Peter Bright explains what’s coming soon:
14 different network operators across 10 countries have pledged to support the new generation of ARM-powered Windows 10 laptops and tablets… three systems will be available. HP’s Envy x2 is a tablet with detachable keyboard, as is Lenovo’s Miix 630. Asus’ NovaGo, in contrast, is a clamshell laptop with a 360-degree hinge to enable tablet-like operation.
These and those to follow are Windows 1-based notebooks and hybrid tablets that run– not Intel Inside– but ARM inside; ARM being the basics that make up Apple-designed A-Series chips in iPhone and iPad, including the highly acclaimed A11 Fusion chip in iPhone X, which benchmarks as well as a mid-range MacBook Pro. With Intel Inside.
The always connected monicker means those ARM-powered, Windows 10-based notebooks will always be connected to the internet– like the cellular option on iPad models– and have all day battery life thanks to the power sipping ARM chips inside.
I want an always connected ARM-based Mac, Apple.
Our favorite Mac maker could make the ARM Mac with ease. I do not doubt for a moment that a version of macOS somewhere around Cupertino already runs on ARM CPUs. Hey, Apple. Make it the entry-level Mac if you like, but at least do what Windows PC makers plan to do– run all day, and always connected to the internet.
There, was that so hard?
While you’re at it, Apple, make the Mac model with a detachable touchscreen that becomes an iPad when separated from the Mac mothership keyboard.
I’m all in, ready to go, and with just enough room left on my credit card limit to do the deed and not blink twice.
Alas, I’m not impressed with Apple’s ability to take risks in the post-Steve Jobs era. Jobs defied critics and markets and risked the farm on Apple Stores, iPod and iTunes, iPhone, and even iPad. Each changed the nature of their respective industry segments because Apple back in the day was willing to take a risk. Apple today iterates innovation with carefully crafted accessories for current products
Yes, Watch is an accessory. Beats headphones are accessories. AirPods? Accessories. Apple TV? HomePod? Accessories to the Apple ecosystem. That may be exactly why we won’t see an always connected, ARM-based Mac running an Apple-designed CPU inside. Jobs was willing to take risks. CEO Tim Cook is willing to give hard earned profits back to undeserving shareholders.