You remember fake news, right? It was all the rage the past couple of years. Everybody was using it. Well, not everybody. The reason fake news became popular is because too many people cannot distinguish news from opinion.
They are not the same. What we have these days is a shortage of real news, too many people giving their perspective on what is not real news, and now there is a growing trend toward fake perspective, fake analysis, and fake outrage. It’s getting nasty out there.
Let’s take our favorite Mac and iPhone maker and see how the company fares against this growing trend toward online fakery. A good place to start is Forbes contributor network and school for wayward monkey journalists. Ewan Spence has this to say about Apple and a rumor:
Surprising New iPhone Model Must Save Apple’s Fortunes
Uh huh. Because Apple is so fortunate? Or, Apple’s fortunes are waning? Which is it? My own gilded analysis shows that Apple’s fortunes keep getting bigger. The company has trouble finding enough banks to stash those ill-gotten gains. Regarding the very popular iPhone X (Apple says it’s the most popular since introduction last year), Spence writes:
Apple is counting on size to drive the adoption of these handsets.
Duh. So, Apple is pushing new OLED-based iPhone X-like models to come out later this year.
The expectation of the iPhone was the new technology (including the late adoption of OLED screen, the late adoption of wireless charging and the gee-whizz of facial recognition) would lead to a new ‘super cycle’ of handset purchases. Instead the iPhone X has had its Q1 2018 orders cut by fifty percent, iPhone sales continue to fall year on year
That makes it sound as if Apple is on the ropes and new models– with features everybody else has sold for years– won’t save the company’s dire iPhone future.
Uh, wrong. As in crazy wrong. Spence, as dos most of his cohorts in crimes against humanity and Apple, treats rumor and innuendo as if it were fact. Fact, every year at this time Apple cuts back iPhone orders once supply has met demand. Move along. Nothing to see here.
The model that is expected to dominate the sales figure is the cheaper version of the iPhone X. The provisionally named iPhone SE2 is expected to sport a 6.1 inch screen with a similar design (and notch) to the iPhone X screen, the SE2 screen will be larger but use the cheaper LCD technology previously championed by the iPhone 8 and iPhone 7 family of devices.
Nope. It’s not there, either. Spence is doing what Forbes contributor network of analytical rodents does best. Guess.
OK, on to the nasty surprise in Apple’s future, which implies your future, too. This one comes from Forbes contributor Gordon Kelly, with the Forbes disclaimer “Opinions expressed by Forbes Contributors are their own.” Remember. This is an opinion not based upon fact, therefore, highly representative of fake news.
Digging into the iOS 11.3 beta, ZDNet has found users don’t actually get much of a say at all. Instead, what actually happens when users navigate to the new battery section (Settings > Battery) and choose performance over Apple’s default of stability, is they are only being given a temporary choice.
Remember, this iOS 11 he doth speak of is a beta version. Supposedly, if iPhone crashes then it all goes back to normal which means Apple turns the auto-throttling back on to save you from the wretches of iPhone ownership. Allow me to guess that the flip and flop of throttling is the nasty surprise. Maybe so. Maybe not. But it’s not really nasty because most iPhone customers do not give a rat’s patootie about the issue. It’s much ado over not much, user control not withstanding.
But it makes for great fodder for the free press, and is yet another way Forbes can fill itself with anti-Apple pablum which means little to anyone except advertisers who need eyeballs to pay Forbes for, uh, well, eyeballs. Here’s a few recent Forbes headlines:
- Apple’s iPhone X Has Serious New Problems
- This Super Stealth Startup Has Built An Apple Hackers Paradise
- Apple’s HomePod Might Cause You Bother
- Google Is Getting Ahead Of Apple
- Three More Things Wrong With Apple’s New MacBook Pro
- Apple’s Serious Image Problem With The New iPhone
- Apple’s HomePod: Minor League Smarts
- Apple Confirms iPhones Have A Serious Problem
Sorry, no links because, you know, Google is your friend. That’s just a few of the anti-Apple bias in the past 10 days. What’s going on? Negativity Bias is a thing and anti-Apple headlines result in far more clicks to thirsty and ill-informed eyeballs than anything negative about Samsung. One should wonder, “Where would Forbes be without Apple?“