A few months later we get the iPhone launch; usually late summer, early autumn. After that, Apple’s product introductions seem to not have a solid footing on the calendar. Sometimes spring, sometimes later in the fall. Sometimes a surprise, and sometimes later than expected. Spring is here. What’s coming?
It takes little effort to guess what is coming from Apple in 2018. A modular Mac Pro has been promised and though Apple hasn’t announced the year, this would be a good time. New iPhone models, too. Watch, of course. Maybe new headphones and AirPods before the holiday shopping center. iPad is getting long in the tooth and so are a few Mac models.
Personally, I expect a new round of iPads. Soon. iPads with thinner bezels, Face ID, and a few with a lower price tag; maybe a new Pencil, too. Spring is a good time for new iPad models.
What about the Mac?
The Mac line has one shining star– the recently shipped iMac Pro; a powerful beast with a competitive price tag (that few Mac owners will pay, thanks to more than 80-percent of all Macs being notebooks. The iMac needs a refresh to incorporate Intel’s latest chips Inside because competitors have been using those chips for months.
What about Mac mini? I’m amazed that Apple still thinks a 4th generation Intel Inside is worthy of promoting. Long in the tooth is not a good description for Mac mini. CEO Tim Cook says mini is an important part of Apple’s product future. Uh huh. Sugar coated corn flakes is an important part of a nutritious breakfast so long as other parts are, uh, um– nutritious.
That brings me to the most aged product in the Mac notebook line. MacBook Air. It’s the little clamshell that started the thin and light notebook revolution. Nowadays, MacBook Air is not so thin, not so light, and far less powerful than comparably priced Windows PC notebooks. Hey, it doesn’t even have a Retina display.
Yet, at $999 Apple keeps it around because 1) it’s a Mac, 2) customers still have price resistance at $1,000, 3) it’s relatively cheap, and, 4) parts is parts and MBA parts are cheap.
New MacBook Air
To be brutally honest, I like the name MacBook Air. It sounds light and inexpensive. But if it’s a Mac you know it is a full-fledged personal computer, even if components inside are years old already.
I want a new MacBook Air model but not with Intel Inside. Apple’s own ARM-based, Apple-designed A11 Bionic CPU in the newest iPhones benchmarks well against the mid-range MacBook Pro line, so why not a MacBook Air that is, yes, thin and light and inexpensive, but starting at $799 at the entry-level, with always connected LTE data in an $899 model; 8GB of RAM, 128GB of SSD storage– and a Retina display.
That would be a Mac to envy. I would buy a new MacBook Air just to enhance my status as a road warrior and not get rid of another Mac in the family portfolio of required Apple acquisitions.
If the expected and highly rumored MacBook Air intros this spring and it’s just an updated, upgraded, and similarly priced Intel Inside Air, then Apple is resting on its laurels. Again.
Can we say it? Would this situation happen under Steve Jobs?