Change is coming. You can feel it in the wind. As the internet spread out across the land and social networks proliferated and permeated society’s innards, authoritarian governments grew wrathful, and the rich became ever richer.
Such is the tick tock of human change. The pendulum swings to the left and eventually swings back to the right. For those who follow the changes and perceive the trends, great riches abound. For those who do not, well, they become pawns in a high stakes game. Here comes a big dent in the social media as we know it.
Authoritarian governments around the globe– or, across the plane to the flat earthers– have begun to investigate and clamp down on social media’s influence upon humanity, and in some cases, begun to use social media’s pervasive impact as a way to manage and control people. For example, it is now coming to light how much influence Facebook had on the U.S. elections in 2016, and how much the company’s members were unduly influenced.
Remember, if it’s free, you are the product, and that holds true with Facebook, Google, and others who would dangle free application baubles before your eyes in exchange for information about all you think and do each day.
I’m predicting a social media apocalypse as citizens of humanity and their authoritarian overlords clash and feast upon the likes of Facebook, Twitter, YouTube, and others.
Where does Apple fit into this battle?
Opportunities abound even during the dog days of war. As Google, Facebook and others come under assault for practices which benefit only their corporate chieftains or authoritarian governments, people will seek safer alternatives. Think Disneyland and Disneyworld but in an ecosystem run by a company that makes money the old fashioned way; not through skimming users’ private information or enticing increased engagement through the dopamine effect, but through a protected enclave of useful gadgets.
We see the likes of Apple’s Disneyesque future already. The curated App Store. Apple Music. iBook Store and iTunes. The Apple Stores and Genius Bar. Apple’s business model– unlike Google, Facebook, Twitter, Amazon, and many others– does not depend upon siphoning personal information from the blood of our daily lives to enrich the few and give power to crooked politicians who crave control over their subjects at the risk of democracy.
I see cracks in the walls of social media and social networks and only Apple stands poised and ready with a response that can benefit those who recognize the value of privacy and security, those unwilling to turn over their personal information for the profit of pariahs running the plantation.
Now is the time for an Apple social media network; a curated respite from the trials and tribulations that haunt and infect a mankind besieged by the morass of a technology-based society far too influenced by icons of power. We will pay for the privilege. After all, this is Apple. But we will be better off.
Apple, build a search engine and social network for those of us who do not wish to be haunted by the titans of technology and their political overlords.