It is not just Apple. Every technology company has a think different policy. Remember when Microsoft was all about Windows and Office and keyboards? Life has changed since CEO Steve Ballmer got kicked out.
Microsoft today is into cloud services and hardware. Hardware in a big way. As in Mac-like hardware. Apple may have more Mac models than Microsoft, but the Windows maker has some functionality we Mac users would like to get from Apple. LTE anyone?
I have a MacBook Pro from a couple of years ago. And an iPad Pro with a cellular data connection. Guess which of the two I use the most since I bought the iPad Pro? iPad Pro. Why? It’s always connected thanks to LTE built in.
Here’s what Microsoft says about the Surface Pro with LTE Advanced:
Inspiration can strike at any time and in any place. Reduce interruptions to your workflow with consistent internet connectivity when you’re on the move. The new Surface Pro with LTE Advanced delivers 4G LTE connectivity around the world with support of 20 LTE bands.
Blah, blah, blah; promotional speak, right? I don’t care about Advanced or how many LTE bands it can connect to, but I like the idea of always being connected.
Why is Microsoft doing the LTE always connected thing and Apple is not? Is Microsoft desperate? Hey, the company still has a cash cow in Windows and Office, the cloud services are considered among the industry’s best and make the company big money, so why does Microsoft want to compete against Apple and the Mac at a time when the entire PC industry is in the doldrums?
Jealousy? Desperation? Is there a marketing opportunity we mere mortals cannot see?
Let’s go with what’s behind Door #3, Monte. Opportunity. The only segment of the Windows PC arena that is doing well is the hybrids– PC notebooks with detachable keyboard and screen that doubles up as a tablet of sorts.
Apple sat on its corporate laurels for a few years while iPad sales skyrocketed beyond expectations and then dropped beyond imagination. That left Microsoft with an opportunity to enter the vacuum. iPad, even iPad Pro, never quite became a traditionally powerful PC, but that’s exactly what the entire Surface line is about (except for that crazy underpowered Microsoft Surface Studio with the touchscreen.
Hey. Wait a minute. All these Microsoft PCs have a touchscreen. Not one Mac has a touchscreen. In fact, it’s the touchscreen segment of the PC market that is growing and that’s exactly where Microsoft lives these days.
LTE is just icing on iPad Pro’s cake.
As much as a Mac with a touchscreen and detachable keyboard that turns the device into an iPad Pro would be cool, I really would like to see an always connected LTE Mac.