Yes. Facebook is in trouble but not so much that its business will be crippled any time soon. Yes, Apple CEO Tim Cook seemed to relish kicking to the curb Facebook and its CEO Mark Zuckerberg. Yes, regulating personal information might be an idea with legs.
Facebook was caught red handed in full public view with data on its face. Your data. My data. More than 2-billion people on planet earth use Facebook and that means the company tracks an amount of data that perhaps no other country can maintain. If laws against Facebook’s data collection schemes are on the way, will Apple support them?
Facebook’s entire business model is based upon you, the user, allowing the social network giant to take whatever it wants and sell it to advertisers and anyone else who needs such data to run a business or overthrow a government. Now that such shenanigans are public knowledge and we’re in the midst of a crisis of confidence, regulation has creeped into public view.
Apple’s Tim Cook:
We’ve never believed that these detailed profiles of people that have incredibly deep personal information that is patched together from several sources should exist
Translation: We don’t collect much data and our business does not depend on such data and shame on those companies that take such data from their users.
Regulation is on the table so you know that Google, Facebook, Amazon, and others that capture user information by legal deceit will spends tens of millions to protect themselves from being toppled off the perch of profits.
Translation: We have money and lobbyists and politicians will bend to our will, public be damned.
Cook on the possibility of regulation:
I think we’re beyond that. It’s time for a set of people to think about what can be done
That said, will Apple active support and campaign– lobby politicians– for legislation that limits what the likes of Google, Facebook, Amazon and others can do with our data, and how they give users control over the data?
Will Apple support laws against Facebook and Google? There is an incentive because competition. Apple’s business model does not depend on using such personal information. Google is a competitor. Google also pays Apple billions a year to make Google the default search engine on Safari. Would Apple do anything to hurt that revenue stream?
To me, it’s creepy when I look at something and all of a sudden it’s chasing me all across the web.
Yet, that’s exactly what happens when you search for anything on Google, Facebook, or Amazon. In many ways you– as part of their products– are being stalked, not merely tracked. Apple has sufficient power to help reduce such online tracking and shenanigans in a way beneficial for Apple’s customers and perhaps everyone else.
What will Apple do?