One of the new crop of browsers that I have come to appreciate and use more frequently is the highly acclaimed Brave browser. What’s not to like for free? Faster than Safari or Chrome on iOS. Faster than Chrome on the desktop.
Did I forget to mention that Brave has built-in tracker blocking and ad blocking? Brave even does some math on how much all those ads and trackers can cost you in download costs each year. Yes, Brave can save money. It might save the news business, too.
Brave New World
The world is changing. At Mac360, we believe nothing improves without change. Sometimes change is not an improvement. Let’s take the advertising business and couple that to the news business, which relies on advertising.
Advertisers have been greedy the past decade and browser users are tired of being tracked, stalked, and having to pay extra month for bandwidth sucked up by background trackers on every website. Yet, websites, including those that purvey news– historically funded by advertising– are under assault by ad blockers and tracker blockers.
Those are included in Brave which does an excellent job of tracking the trackers, blocking the trackers and showing you what a good job it does. For free.
Brave is so good at blocking ads that Dow Jones called the browser “illegal.” It’s not. That was then and this is now. Dow Jones has an agreement with Brave for the browser company’s new blockchain-based advertising system.
Brave helped pioneer a technology called BAT. Basic Attention Token, a system where advertisers can pay publishers with BAT payments. Think of it this way. Brave and BAT represent a somewhat convoluted way to get advertisers to behave so online publishers won’t die of advertising starvation.
Dow Jones Media Group offers– on a limited basis– two years of free access to Barrons.com or a premium MarketWatch newsletter. So much for ad blocking and tracker blocking, right?
Let’s look at this for a moment. Brave isn’t just about blocking, though that is enough of a stick to get Dow Jones’ attention. More than 2-million Brave users do not see advertising and do not get block. That trend is growing. But as more people use ad blocking browsers, publishers may go out of business or set up paywalls for readers to access the content they get for free now.
Brave’s BAT and Dow Jones agreement hopes to bridge the divide by building a system whereby some advertising is allowed. After all, that’s what pays the freight of content, right? I use Brave. I like Brave. It works as well on iPhone and iPad as on my Mac. I signed up for the BAT system last year.
So far, the jury remains out and success will require other browser makers and publishers to get on board, but I appreciate the effort and will provide support.