It’s Amazon Alexa this and Alexa that. Google’s Assistant is just oh so smart. Apple should fire Siri and use Microsoft’s Cortana. Funny thing. True story, too. Amazon’s Alexa and Google’s Assistant are well behind Apple’s Siri in real world usage. How is that possible?
The kindred folks at Mac360 have long pointed out there is a disparity between technology writers and what they write and reality. Reality is made of numbers. Amazon never says how many Echo devices it has sold, so there isn’t a real clear picture of how well Alexa gets used, but since Siri works on a billion devices, there’s a good chance Amazon Alexa usage might be farther down the list than technology writers might have us believe.
Spiceworks is a company that does research and some of that involves real numbers. So, what is the most commonly used intelligent talking assistant in the workplace? It ain’t Amazon’s Echo and Alexa team, for sure. It’s not even Google’s oddly named Assistant.
Microsoft Cortana is the most popular intelligent assistant in the workplace. Among organizations that have implemented intelligent assistants or AI chatbots for work-related tasks, 49 percent are using Microsoft Cortana, which is integrated into Windows 10, and 47 percent are using Apple Siri, which is integrated into iOS and macOS.
With a little room for error, Cortana and Siri are in a dead heat, especially so considering Microsoft has far more devices on the desktop and notebook categories than Apple, which probably trounces the Windows-maker in mobile devices.
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Here’s the gist of this story.
Among companies currently using AI chatbots or assistants, only 13 percent are using Amazon Alexa. However, an additional 15 percent of organizations expect to implement it in the next 12 months, so adoption levels might catch up with those of Google Assistant over the next year.
Now, to be fair, we’re talking companies vs. households vs. individual users here. Alexa seems to have sold a few dozen million
talking stalking speakers the past few years. But Apple’s Siri runs on the nearly half billion iPhones, iPads, and Macs sold in the past two years, so it isn’t as if Apple has fallen behind anywhere except those stalking speakers.
What is more important is not how many devices are sold. Amazon loses that race. It’s how much intelligent talking assistants get used. Numbers are scarce, but we’re talking about a few dozen million vs. nearly a billion Siri-enabled devices in the wild. Microsoft’s Cortana does well in business and it should. Cortana is smarter than Siri. What we don’t know is how well Assistant and friends do against each other in the home vs. on mobile devices.
There is more than a good chance that each vendor knows but since nobody is talking much, let’s assume that those so-called intelligent talking assistants are not all that intelligent.