That’s the gist I gathered from a recent article in Business Insider (which, these days, is mostly drivel about everything except business).
The problem seemed to stem from buying an iPad because Apple has so many iPad models it can be difficult to make a choice. Really? I guess it depends upon perspective but if we take Kif Leswing’s look at just the iPad and expand it to other Apple products then only confusion reigns.
Too. Many. Choices.
Starting with iPad, the choices available seem daunting. iPad Pro comes in multiple colors, multiple sizes, multiple storage options. There’s also Wi-Fi and cellular choices. Confusing? All those choices beget different prices, too. More choices.
The Mac carries similar confusion. There’s the MacBook Air, entry-level MacBook, small and large MacBook Pro models, a whole bunch of iMac models from 21-inch at barely $1,000 to iMac Pro at almost $5,000. Then there’s the Mac mini which hasn’t been upgraded in years and the Mac Pro trash can which will never see another upgrade.
The MacBook and MacBook Pro models come with different colors, different CPUs, different RAM and storage options, and every one of them has a different price tag. Who can keep up? The only saving grace is the obvious– they all run macOS High Sierra so at least that is common ground.
If you think the number of options to selection an iPhone model is the most confusing, you’re probably correct unless you count Watch and all the options and models available.
iPhone X, iPhone 8 and iPhone 8 Plus, iPhone 7 and iPhone 7 Plus, iPhone 6s and iPhone 6s Plus, and iPhone SE. Prices range from $349 to $1,149. Each model has different storage options and different colors. iPhone X has an OLED display. iPhone SE remains encased in the iPhone 5 design. If you like Product Red, that’s only available on iPhone 8 and iPhone 8 Plus, but not iPhone X. Good golly. Who can keep up?
iPhone SE and iPhone X seem to have the easiest choices. iPhone X comes in two colors with two storage options but runs on four major U.S. cellphone carriers (plus SIM-free without a carrier). Even iPhone SE has four colors and two storage options.
All these choices can be so confusing (Snark Alert!).
I wanted to count the number of Apple Watch options but gave up after a few dozen. Watch Series 3 comes with GPS or GPS and cellular. There’s the aluminum case but with multiple watchbands. There is a stainless steel case but with more expensive bands. And, then the Nike Series 3 with a special set of bands. Watch Edition comes in ceramic and starts at almost $1,300.
Meanwhile, Watch Series 1 remains available at $249 but often with a hefty discount (not at the Apple Store, though). That model has only an aluminum case so obviously remains entry-level. Even Apple TV has two models.
When we think of Apple products we tend to think of Mac, iPhone, iPad, Watch, and maybe Apple TV. There’s also Beats headphones and AirPods. The latter comes in one model, but Beats has the same problem as iPhone and Watch. Multiple price tags, multiple colors. I counted more than 40 different versions– colors and styles– before getting tired.
I thought Leswing’s perspective on the confusion with iPad models to be trivial, but when you start counting all the different products and even more options and models for each, the total inventory of Apple products is staggering.
And, for some, confusing.