For as long as my career has been, and for all the businesses I’ve worked for and worked with through the years, there are times when I do not understand the business model of free. No, not free as in Google or Facebook.
Those are free to the user but they both have an advertising business model. I mean free as in beer. Here’s an example. The app DesignEvo Logo Maker is free on the Safari as a website app. What it does is obvious from the app’s name. Free logos. All things considered, it’s a decent way for quick and dirty logos. For free. There’s a Mac app that does the same thing but it comes with a nominal price tag relative to other apps which produce logos.
The DesignEvo app for Mac users is drop dead simple to use. No, it’s not Photoshop or Illustrator quality, but you can get a decent logo within minutes and don’t have to pay a professional (though they are likely to mock you for using such a tool to create a logo). You can figure out how it works with a quick glance to the user interface.
Logo design starts with a design template and there are many from which to choose. Add your company name, address, or any additional information you want. Each element in the template can be changed, too.
For example, add a different graphic to a template. Change the font. Or, start from scratch and build you own with the available shapes and fonts.
Click the Text tab to view many additional font styles. Size is easily changed, too.
DesignEvo’s interface is drop dead simple. Click for Templates. Click Undo or Redo as needed. Click Background for a color fill or transparent background. The Preview button lets you see the logo in a variety of standard settings– letterhead, business card, website, t-shirt, signage, and more.
The Layout button moves design elements around, top to bottom, left or right.
The variety of shapes is impressive, though. They include standard badges, various flourishes, outlines and solid shapes, in a total of six different categories.
The DesignEvo website works much the same way as the app. Fire it up in Safari, browse around to view the options– templates, fonts, icons, shapes, et al. Then create a logo.
Yes, it’s that easy.
What’s the catch? Why is it free to make logos on a website but not on the app? Think high resolution.
DesignEvo has an option to use the logo design for business cards, so perhaps there is a commission involved with the printer. The saved logo file is nominal resolution– 500×500 pixels– which makes it less than desirable for standard printing options, but for some it might be acceptable. If you need a higher resolution then the price tag goes up considerably on the website version.
The app and website are easy to use and the results– though not anything like what you can get with Photoshop, Illustrator, or a professional graphic designer– are decent and very fast to create.