Like adults, teenagers, for the most part are followers. They also don’t like bull crap from adults, so when technologists try to explain away Apple’s iPhone and herald the advantages of Google’s Android-based smartphones, today’s teenagers can tell the $#it from the $#inola.
Four To One
Depending upon whose numbers you trust, the iPhone’s marketshare worldwide ranges somewhere between 15-percent and nearly 35-percent. With that kind of disparity, is it any wonder that today’s youth do not trust adults? What they trust– at least four to one– is Apple’s iPhone.
Analysts at Piper Jaffray take a few surveys every year and the latest one says America’s teenagers prefer iPhone to Android 82-percent to 18-percent.
Our spring survey has shown an uptick in teen spending, which we believe mirrors the economic expansion we are experiencing broadly. Within a teen’s wallet, food is the top priority but video games (for males) and beauty (for females) are gaining share
Duh. Nothing’s changed. Teens have money. What about Apple and the iPhone and Watch et al?
We are seeing strong signs of a brand cycle led by 1990s and streetwear styles with adidas, Vans, Supreme and Tommy Hilfiger as the most notable positive brand movers.
Yeah, yeah. Kids like name brands. What’s new? Hey. Wait. Isn’t Apple a name brand?
Intent to buy iPhone reaches a new high – 84% of Gen-Z will choose the iPhone next (compared to 82% last fall).
Uh oh. Bad news for Google, Samsung, and all the cheap knock off Chinese manufacturers. Apple is on a roll with Gen-Z (I’m sure they have a secret handshake, decoder ring apps, too).
The key to understand this is the trend. It’s growing. Growing upward for iPhone and upward for Watch. Way upward. Most of these teenagers have iPhones already so Apple has a somewhat saturated market, but the trend toward moving from iPhone to Android is nothing like the trend moving away from Android to iPhone and Watch so the next few years– as these children become young adults– should be good for Apple.
Yes, there are lies, damned lies, and statistics. And, a picture is worth a thousand words.
How many words is that one worth?
What is shows is teenager interest in smartwatches vs. Apple Watch, dating back to the spring of 2014– when Watch was introduced. Notice the drop in interest for a couple of years. Why?
Watch sucked. It was slow and nobody could figure out how it worked. By the spring of 2016 Watch began to catch on with iPhone customers and over the past two years the number of smartwatches among teenagers has increased. The spring of 2018 shows Watch– which requires an iPhone– is the one teens own and the ones that teens who don’t own one want to own.
Well, ipso facto and alakazam– America’s teens hate Android.