How is iPhone X doing these days? Well, it depends upon which headline your read last. Or, maybe it depends on which headline you prefer. Fake news is everywhere these days and it affects Apple, Inc., too.
I try to keep up. Honestly, I do. I watch Fox News, MSNBC, and CNN. I read NYT, WSJ, and dabble in Breitbart. I want to know what is going on in the world but I have to admit it takes work to figure it out, effort to deduct fiction from fact. How is iPhone X doing?
Lack Of Math
I ask the question because headlines about Apple and iPhone X the past few weeks seem to have reached newfound extremes. Apple CEO Tim Cook says iPhone has been the best selling iPhone since it was launched in November. One of the not-quite-geniuses at BGR says iPhone X is being outsold by a four-year-old iPhone design.
Wait! What? How is that possible? Well, it’s all in the lies, damned lies, and statistics of modern technology rags on the interwebs. In other words, it depends on how you count. These are only guesstimates because only Apple knows the real numbers and they’re not saying, but if you add up all the other iPhone models– iPhone SE, iPhone 6s and 6s Plus, iPhone 7 and iPhone 7 Plus, iPhone 8 and iPhone 8 Plus and iPhone 8 Red– then they outsell iPhone X.
And, to make matters worse, iPhone X’s design is the one that isn’t selling as well as a four-year-old design because iPhones 6s and 6s Plus, 7 and 7 Plus, 8 and 8 Plus and Red are all based upon the iPhone 6 model from years ago.
See how that logic works?
The iPhone X is being outsold by a 4-year-old iPhone design
The implication is iPhone X isn’t doing as well as older iPhones and it’s true. When numbers are combined. Apple sells plenty of older iPhone models each year, but it isn’t as if iPhone X is failing. Unless you read headlines elsewhere that are contrarian to success.
And, speaking of anti-Apple contrarianism, there’s Fortune’s flacks.
Apple has a bit of a problem with its iPhone. And its silence on the topic is making matters worse.
Problem? Well, sales are flat for a few years already? But so are smartphone sales everywhere else. Apple still takes home 85-percent of the entire industry’s profits so maybe we need a new definition for problem.
Over the last several days, analysts have said that Apple’s iPhone X, as well as its broader iPhone division, are suffering from lower-than-expected sales.
Apple is required by law to shut up before an earnings report– due in a few weeks. The company also is required by law to state any material changes to guidance and expectations for a quarter. In this case, silence is golden.
One analyst went so far as to say that the iPhone X is “dead.”
Remember, that’s the same iPhone X which takes 35-percent of the smartphone industry’s profits all by its lonesome. But chip sales are down somewhere in Asia and that caused analysts to get stress pimples. Then, Apple chipmaker TSMC forecast record earnings, so there’s that.
If you want the red, white, and true blue scoop– here is. Only Apple knows how well iPhones models are selling. The entire smartphone industry has hit a plateau– but Apple still owns the big revenue and profit share. Sometime later this year Apple will introduce new iPhone models.
That, my friends, is not fake news but it is the end of the story. Everything else beyond that paragraph is basic techno-drivel which is digital speak for fake news.