Color me concerned. I don’t want to be the bearer of bad news, and my prognostication record for all things Apple is not one to make you envious. Monkeys might be impressed, but I’ll bet they could guess Apple’s future as well as I just by throwing darts.
Bad news seems to sell better than good news and hardly anyone but Apple talks up the company’s good news. As they say, “If it bleeds, it leads” so negativity abounds these days. Still, there are signs here and there that not all is well in Mudville. Or, Cupertino.
Apple does not like sales. So, you can walk into any Apple Store in the Mall and not be treated with a 50-percent off sign. Or, even a Sale sign. Apple may bundle some products here and there to reduce the overall price tag and create an incentive to buy– back to school bundles come to mind– but by and large, Apple isn’t in the sale business. Look what constant sales did for Sears.
That does not mean Apple does not discount products, though. Look around. You’ll see various and sundry Apple product retailers with discounts here and there. Let me use Best Buy as the example. Whenever a new Apple model is on the horizon, you can see the signs on Best Buy’s wall. Discounts. Last week I saw a Four Day Sale with $400 off selected Macs, $500 off an iPhone X with a trade, and other goodies on sale.
If iPhone X was selling so poorly wouldn’t you see various cellphone companies with big sales? Well, that’s been the case. This weekend I saw a 50-percent off sale on iPhone from Verizon. Yes, there’a always a catch, but you get the idea. T-Mobile, Sprint, AT&T and other carriers have sales and Apple’s iconic iPhones get their share of discounts.
Market analysts have been screaming iPhone Apocalypse for a few months so it must be true. You know, like Russian collusion.
It seems to me that if Apple’s iPhone or Mac or iPad sales were falling through the floor or off a cliff, there would be more telltale signs than I see right now. Analysts say iPhone X’s orders have been cut back to single-digit-millions. Maybe so, maybe not, but where are the fire sales that would be an obvious sign of a bloated inventory of iPhone models.
I know. Crickets, right?
Lower prices stimulate demand. That’s a tried and true axiom of business. So, where are the fire sales? Where are the dirt cheap iPhones? From what I can see browsing the interwebs recently, it’s all about same old same old. Analysts and Apple critics are barking the same negativity on all things Apple while Apple says, well, as usual– nothing. Here’s the deal. Apple has a legal, fiduciary responsibility to inform the market if it will miss guidance for any specific quarter by any material amount. What have you heard from Apple? Silence is golden.
Other than the usual rumors about supply chain orders being cut here and there, which arrive every year at this time for all things Apple and iPhone, there are few facts to back up an impending Apple sales apocalypse. Numbers don’t lie. Numbers are due soon.