One of the key words in the product marketing lexicon is differentiation. For a product to succeed in a sea of many lookalikes, it must be different in visible, notable, usable ways. The Mac is different. It runs everything. And more is on the way.
Perhaps the biggest piece of Apple news over the past two weeks– other than CEO Tim Cook dissing Facebook’s entire business model– is the rumor that Apple will ditch Intel Inside and put its own Apple-designed CPUs into the Mac.
Yes, that’s big news but it’s not as simple a transition from here to there as it might sound. Clearly, Apple’s own chip designs are a marvel of efficiency– for iPhone, iPad, Watch, and Apple TV. And, yes, those A-Series CPUs are competitive with entry-level Intel chips found in MacBook and MacBook Pro models.
Intel Inside is staying inside the Mac for many years to come. Why? Power. Apple’s own chip designs still do not rival Intel’s most prestigious chips found in the upper ranks of MacBook Pro models, iMac and iMac Pro, and everyone would be surprised if an Apple-designed A-Series chip power the future Mac Pro.
Why? Why not?
Macs run everything. Well, almost everything, but in the future, Mac will run even more of everything. First, a Mac runs on macOS High Sierra, but on a Mac with Intel Inside, it can also run Windows 10. And various flavors of Linux and Unix. All at the same time if that is your desire.
Word on the streets is that Apple has big plans for macOS and iOS and app developers by way of a major platform change. Think iOS apps on macOS, but done in such a way as to make development of applications on both a rather straightforward process. Developers could write for iOS and iPhone and iPad and have those applications blend in nicely on future macOS versions.
Since nearly half a million iOS and Android smartphone apps are from the same developers, a Mac that could run macOS, Windows, Linux, Unix, and iOS would be an awesome machine that would come close to running absolutely anything.
You know, like the Mac.