How well Apple is doing in the marketplace depends upon who you ask and what agenda or axe to grind they have. Answers vary, but the general meme among tech writers is Apple is doing everything wrong.
Well, let’s see how much is wrong about Apple and iPhone and how bad it is for competition. Wait. Isn’t that perspective something of a paradox? I mean, if it’s bad for iPhone then shouldn’t that be good for competitors?
The Money Trail
In the U.S., Special Counsel Robert Mueller is following the money trail because that’s what white collar crime is all about. The money trail is what Apple is all about, too. A company which
counts guesses such things says Apple’s iPhone accounted for about 85-percent of all the smartphone industry’s profits, about 50-percent of all revenue, and the iPhone X alone generated more than one third of total industry profits last quarter.
How is it again that there is so much wrong with Apple’s iPhone business model in the face of Chinese knock off brands which don’t make any money (Samsung takes most of the rest of the industry’s profits)?
Does it not seem strange to you that Apple and iPhone would garner so much criticism from technology writers and market analysts and yet completely own the industry? Strange. You know what else is strange? Sony has a smartphone. I know, right. Who knew?
Apparently, Sony has been making smartphones for years. The latest is packed full of modern technological goodies. This one is called the Sony Xperia XZ2 Premium– doesn’t the name just roll off your tongue? It looks like an Xperia design from 2013.
Wait a minute. Don’t all smartphones these days look like the 2013 designs? I mean, they’re little more than glass and metal slabs with rounded corners, a big screen, a few buttons, right?
The Xperia XZ2 Premium comes with features that should but does not make Apple blush. There’s 6GB of RAM because apparently Android gobbles ram more than cable TV faux news gobbles fake news. It has a Qualcomm Snapdragon 845, 64GB of storage but a microSD slot for more, a giant 3540mAh battery, and the latest Android, 8,0 Oreo (I think it’s the latest; it’s hard to keep up).
What makes Sony’s Xperia stand out in a sea of smartphones that don’t stand out is the camera and display. Or, rather, cameras. It has a 19MP backside camera, and a 13MP selfie camera. The backside camera has the world’s highest ISO at 12800 sensitivity. 960 frames per second video.
The display is something else, too. It features 760-ppi. Uh huh. That’s 4k at 3840×2160 pixels. Think larger screen in a smaller frame (aluminum and glass). And, yes, it has a USB Type-C port, decent water resistance, and even wireless Qi charging. Sony hasn’t announced the price tag but last year’s model was $700.
The question to ask Sony is the same to ask almost every smartphone maker except Apple and Samsung. “Why bother?” Sony’s mobile device division has been a big money loser since 2014, going down in revenue every year. There are no profits. In fact, that’s the case with most smartphone makers. Revenue is going down, profits are non-existent.
Yet, in the minds of technology writers and market analysts, iPhone competition is not dead, and these walking dead counterparts to iPhone and Samsung’s Galaxy models are treated as if they matter in the marketplace. iPhone competitors may not be dead but are they little more than walking dead? iPhone competition isn’t dead because companies are not afraid to continue to lose money in the face of the iPhone-Galaxy duopoly.
Yeah, I know. Crazy, right? Even Sony acts crazy.