Can we talk? Let’s face it. The Mac– despite a long string of record sales the past few years– is in a rut. We can blame Intel Inside but the Mac has a growing list of hardware competitors whose only weak spot is Windows.
Based upon the Mac’s dearth of hardware updates in recent years, I hearby declare something is amiss among the management ranks in Apple’s Cupertino Space Ship Headquarters. How hard can it be to fix what ails the Mac?
Allow me to start at the top to outline the Mac’s various issues. The Mac Pro. Apple declared the canister Mac to be end-of-life earlier in 2017 when the company announced an iMac Pro. No, iMac Pro is not Mac Pro. We’ll see a new and modular Mac Pro perhaps in 2019. Apple didn’t say when. After a year Apple is still trying to figure out what a Mac Pro should be.
I know! I know! Ask me! Ask me! Cupertino, we have a problem. There may have been much engineering think involved in the current canister Mac Pro but not much usability or expandability thought. Now, with a Mac Pro due sometime on next year’s calendar and horizon, Apple could be overthinking what a modular Mac should be.
Think cheese grater Mac but smaller.
Elsewhere, the Mac just has not received much love for the masses. iMac Pro is a lustful machine and I want one. I just can’t afford one, even if I use 1984 Mac prices– 1984’s $2,495 original Mac in 2018 dollars is more than $5,000 worth of Mac.
Not much has changed in iMacland, either. Same old 1080p, 4K, and 5K displays. Same old old 7th generation Intel Inside. Most models come with hard disk drives. No SSD’s for you! At least the latest have Thunderbolt 3 connectors. Not enough, though.
If I were in charge of the Mac the first thing I would do is order up new 8th generation Intel Inside, double the number of ports, drop the 1080p entry-level model, and kill hard disk drives.
Alright, now I’m on a roll. MacBook and MacBook Pro models would not overlap as they do now in the mid-range. All models would get the latest Intel Inside and each Mac notebook would get a new keyboard because the butterfly experiment hasn’t worked out so well. MacBook Pro models would be true blue pro as in Quad-core i5 and i7 which you don’t see in the 13-inch model.
MacBook Air? All it needs is a Retina display and an $899 price tag all packed into a modern case design. But wouldn’t it be cool if this entry-level Mac came with Apple Inside instead of Intel?
Do it, engineers! No grumbling.
What about the Mac mini? Somehow I think Apple’s designers and engineers are trying to figure out how a Mac mini can be part of a modular Mac Pro, but so what. For now, it’s a mini so make it a worthy mini and ditch those 4th generation Intel Inside chips for 8th generation. Give it some Thunderbolt 3 ports, too. And, why not stick in an Apple Inside chipset for the entry-level model while we’re ripping out the hard disk drive and going all SSD everywhere?
Oh, and while we’re at it, Face ID for everyone.
See how easy that was? Every Mac from mini to ‘Book to iMac to Pro needs a refresh and all it would take is a memo from CEO Tim Cook to make it happen. That’s how Apple can fix the Mac mess.