The earth and its inhabitants are awash in the noise of humankind and we have yet to develop the tools and methods to protect ourselves from the ensuing mental fatigue? Why did Clinton lose and Trump win? Noise fatigue drove voters away. Even Apple suffers from its effects.
The Fatigue Of Noise
The noise we hear and read today is a different kind of noise that our forefathers endured. For them, noise was traditional. One definition puts noise this way:
Sound; especially : one that lacks agreeable musical quality or is noticeably unpleasant traffic noise engine noises
Fair enough, right? No argument there. How about this definition?
Sound – loud, confused, or senseless shouting or outcry the noise of the rioters
Sound remains with the noise, but has become confused or senseless, seemingly more difficult to understand. Here’s another.
Sound – any sound that is undesired or interferes with one’s hearing of something I couldn’t hear him over all the noise.
Again, actual sound remains a component, but we can see the definition drifting toward information and understanding. One more:
Noise – irrelevant or meaningless data or output occurring along with desired information The initial data includes a lot of noise that needs weeded out.
Does that not accurately describe cable news these days?
We’ve been treated to another kind of noise in recent weeks; a type of soundless noise which permeates the information superhighway these days, though this version has been directed toward Apple, Inc. Have you heard that iPhone X is a dud? It was in all the news. It was false. Headline after headline, article after article– some with cited references and research– said Apple was poised to stumble on poor iPhone X sales.
Thankfully, God invented numbers and gave them to humankind. Apple’s numbers were excellent. Again. And mostly destroyed the nattering nabobs of negativism and their noise about iPhone X’s failure. Apple does not release sales numbers for specific iPhone models, but any notion that iPhone X did not help Apple’s smartphone cause is digital drivel.
iPhone X, according to Apple CEO Tim Cook (who would be in hot water if he lied about such numbers) has been Apple’s best selling iPhone since it was launched. Yeah? Well, doesn’t Apple have more iPhones in the lineup now than ever? Yes. Yet, reports and research show iPhone X has about 35-percent of all the smartphone industry’s profits.
I’m certain Samsung would like to have such a failure. In the same statistics, Samsung only had two of the top 10 smartphone models and a much smaller percentage of revenue and profits than Apple.
Mac360’s Wil Gomez pointed out some of the peak smartphone problems the industry has these days. Yet, Apple has managed to sell more phones and make more money– even in China (up over 30-percent year-over-year).
If you still have doubts that you will do better without listening to or reading all the noise about Apple, check out Daniel Eran Dilger’s piece that butchers Bloomberg’s faulty iPhone X display problme vs. Samsung, or John Gruber’s take on yet another juiced headline designed to inflame and incite– and grab eyeballs– with misleading information or outright inaccurate information.
Noise is noise. It isn’t good for anyone. Do not pay attention to all the noise about Apple. Let Apple speak with numbers.