Commercials can be entertaining for all, and they can be completely and notoriously stupid. Let’s take Samsung. Puhleeze. Samsung loves to insult Apple and iPhone customers wherever and whenever. How many iPhone customers switch to a Galaxy-whatever after being insulted?
Advertising campaigns are not always about getting a customer to switch brands. Sometimes ads are there to help a customer feel good about a purchase they already made. Check out the most recent Samsung anti-iPhone commercial on YouTube and you’ll get a sense of what Samsung thinks of ads that work on their customers.
The new Galaxy S-whatever gets pitted against an iPhone. An iPhone 6. With battery problems. Since iPhone 6 we’ve seen iPhone 6s, iPhone 7, iPhone 8, and iPhone X. Is Samsung saying that the Galaxy S-whatever is at least as good as a five-model year old iPhone 6 with battery problems?
Seems like it, right?
But, to add an obscure insult to an obscure reference, Samsung decided to re-envision the iPhone X’s iconic Notch in the commercial.
When your lagging phone does you wrong, you gotta move on.
Uh huh. That’s probably what a bunch of Samsung Note customers did when their smartphones caught on fire or exploded. Move on. Airlines banned Samsung Note smartphones thanks to the fire hazard.
Samsung loves to poke fun at Apple but I suspect it isn’t so much to get Apple customers to switch from their iPhones as it is to make Samsung customers feel better about buying a Galaxy smartphone.
After all, Apple’s share of smartphone revenue and profits dominate the industry, putting Samsung in a distant second place.
Well, is the glass half full or half empty? One man’s Notch is another man’s big fat forehead that obscures useful functionality that grace iPhone X’s Notch, right and left.
And what about that ugly Samsung chin? Apple did away with it altogether. So, if we’re going to compare foreheads and chins, let’s do so from a different perspective.
Have you ever seen an uglier forehead and chin anywhere?
Samsung would have done better with the humor in this Notch wallpaper.