Thanks to business requirements and a few decades of experience, I know my way around Office, and I can whip up something client worthy in Photoshop that gets billable hours but won’t scare our real graphic designers while they gather inspiration at Starbucks. Folks, something is happening to Photoshop.
It wasn’t that long ago when anything to do with graphic design, Mac or Windows, came from Adobe Photoshop or Corel, amirite? Well, a few years ago the brilliant geniuses at Adobe saw the handwriting on the wall and it was green. Subscriptions became the order of the day. Rent Photoshop and a whole bunch of Adobe creative creations for a monthly price and you would receive updates forever. Whereby, forever means as long as you pay the rent.
Sure, those who used Photoshop exclusively– and didn’t need the other apps in the suite– howled at the $600 or so annual subscription rate. Howling works. Adobe relented and for $10 a month you can rent Photoshop and Lightroom.
Guess what else works to get software giants to sit up and pay attention? Competition. Just look at these headlines:
- The 9 Best Alternatives To Photoshop
- 10 Photoshop Alternatives That Offer Powerful Editing And Photo Management Controls
- I Tested 10 Photoshop Alternatives To See How They Stack Up
- Best Pro Photo Editors For Mac 2018
That, my friends is the tip of the iceberg and using Google as a verb will get you plenty of alternatives to the world’s foremost graphic design tool.
A little competition is good for the soul. It’s also good for your wallet, checkbook, or credit card balance. Yes, if you’re a kid– but not a child at heart– Adobe has a price you’ll like. $5 a year for Photoshop. Uh huh. $5 as in Lincoln $5. Less than you pay for an oral dose of caffeine at Starbucks. That $5 a year price tag gets a K-12 school student Photoshop, Illustrator, even Premiere Pro and other applications– normally about $600 a year for the rest of us, and it used to be $240 a year for students.
What’s the catch?
Well, you have to be a kid. Or, an adult still in middle school.
Adobe changed its pricing for younger students in part because of a study that showed educators wanted more creative problem-solving in schools, but classrooms aren’t able to address the challenge
Translation: Schools couldn’t afford student pricing and were using alternatives. Cheaper alternatives.
I applaud Adobe for getting realistic about the price it charges schools. Some of us can afford the best you can get. Others seek out alternatives and many of those– aforementioned– are excellent tools with nominal price tags.
A little competition can be good for the soul. Even corporations. The Supreme Court says they’re people, too.