Apple can be accused of many things, but hurrying up a process is not one of them. Apple TV, the company’s only official hobby, might be the lowest in marketshare, but could be the most profitable streaming TV device available.
After all, what does Apple like more than profits? Remember, Apple is giving money to shareholders who have done nothing to help Apple grow, and buying back stock with a few hundred billion dollars, all while thousands of Mac users have broken keyboards that would take three or four AAPL shares to fix.
TV Isn’t TV
TV watching is not dying. Cable TV companies are not going out of business. In fact, the industry– anything to do with making content for network television, cable TV, or streaming media (think Netflix, Hulu, et al)– is making money hand over fist. Apple is helping them out by spending a few billion dollars on original content.
Hey, Amazon and Netflix do it. Why not Apple? So, what is taking Apple so long to get into the content business? It may have more to do with Apple’s traditional methodology of slow walking a strategy until the time is right. For TV, the time is not yet right.
Television, as we know it from the past and present, is changing. No, TV isn’t going away. Hey, I have a brand new 4K HDR widescreen TV and I needs me some 4K content. TV is in the midst of an ongoing change. TV is a moving target and that means Apple’s involvement– whatever strategy it has– needs to move with the times.
Television viewing in the good old U.S. of A. peaked about eight or nine years ago. There was a time when Americans had the TV on for about nine hours a day (on is not the same as watching). That number has decreased, on average, to barely seven hours a day– thanks to iPhone, Facebook, YouTube, Netflix, et al.
Sidebar: Why isn’t Netflix included in TV watching? Netflix isn’t television in the traditional sense. Seriously. It’s more DVDs that you download and watch, amirite?
Alright, where is Apple in the grand TV scheme of things? Slow walking, as usual; waiting for the time to be just right before jumping in to save the industry. Think iPod and iTunes. iPhone. Watch. And… give me a minute…
Similar in meaning to drag one’s feet, usage differs in that the object of slow-walk is either the person whose request is being delayed or the subject being delayed. Frequently used in the passive “be slow-walked” and in politics.
In other words, television isn’t where Apple wants it to be. Yet. Yet, the company remains involved with Apple TV 4K and 4K content from iTunes and a billion devices which can stream YouTube videos or Hulu or Sling TV or anything else you want to watch “TV” these days. Yes, Apple is slow walking into video content production but above all else we need to remember a few things.
Amazon sells products online but profits come from technology. Google is a search engine but the profits come from advertising. Microsoft is more about software and services than hardware.
Apple is a hardware company.
Despite the growing Services trend– now doing more revenue than iPad and Mac combined– it wouldn’t be anything without Apple hardware. Ipso facto and alakazam– anything Apple does with content will help to sell hardware. That is why we should fear not the seemingly slow walking TV strategy.