A decade or so ago Apple was the iPod company. A decade before that, Apple and the Mac were synonymous despite a confusing array of Apple-branded products that did not live up to the company’s heritage. Today’s Apple is the iPhone company which occupies a position on the space time continuum where the Mac is more of an asterisk. Why?
Waxing philosophically, Apple is changing but the company’s executives recognize that the future does not fully belong to handheld mobile devices or even wearables. There are 100-million or so of us from the Mac era who will die and be buried with our Macs occupying some portion of the coffin.
Yet, the Mac’s marketshare is anemic. Yet, the Mac commands an undue portion of revenue share and profit share in a traditional personal computer industry that is no longer the leader of modern technology.
What to do?
Apple has a plan. The moribund Mac App Store has become an elephant’s graveyard of abandoned applications. It’s time for action and the time is now. Introducing the Mac’s new Frankenware era where Mac applications get some lifeblood from the much larger iOS platform and a million or so iOS app developers. Apple has a plan– and it’s more plan than anything substantial– to merge, not macOS and iOS, but rather, blend the development effort so apps on the Mac can be developed easier and faster by iOS app developers.
Until we can see some fruits of the endeavor (Apple introduced a few examples at WWDC by putting the iOS Stocks app on macOS) I’m going to call this the Frankenware Era where parts from one platform become transplanted as parts of another platform.
You can see something like this already with Google’s Android and Chrome OS. Newer Chromebooks can also run Android apps. It’s ain’t pretty, but it can be useful and definitely gives Chromebook owners more software options.
But it ain’t pretty.
Apple’s plan appears to be more of a precision surgery effort akin to cosmetic surgery meets transplant surgery. Correct me if you think I’m wrong about the assumption here, but the end result should be more macOS applications which, 1) do more for users, and, 2) can be developed faster by using some iOS parts from comparable iOS applications.
In the end, Mac customers get a Mac App Store with more applications which, 1) do more, and, 2) get refreshed and updated more frequently than the moribund state of the MAS today.
Sounds promising, right?
Mac customers may see the fruits of Apple’s efforts– those hybrid Frankenware apps– perhaps as early as 2019. If Apple’s plan works, well, great, and my designation of the Frankenware Era will be forgotten. But if it doesn’t work as expected or as desired, well, first dibs on Frankenware as an era at Apple.