For all the technological achievements in mankind’s recent history, it seems we’re a species all too easily influence by what glitters, superficial arguments, and no longer differentiate fact from fiction.
One of the most important issues to impact humanity in recent years is our own privacy and security in the age of the misinformation superhighway. The internet. Every day we hear and read of attacks, hacks, and breaches of our personal information. Is there no end to this onslaught? Is there no respite for the weary?
Apple makes money the old fashioned way. It makes a product and sells a product. Google, Facebook, Amazon, and others of their ilk, make money in a new age consortium of smoke and mirrors. They hide the money trail in a barrage of free applications, free online usage, or cheap products in exchange for personal information which is then used by the perpetrators to extract ever more information or to entice users to buy more products.
I like the old fashioned way. If Apple doesn’t give me a good customer experience, I can go elsewhere.
One of the best positions Apple has taken since Steve Jobs returned to the company more than two decades ago is how the company handles customer and user privacy and security. However you want to define the two or conflate the two, Apple does it better than Google, Facebook, Amazon, Microsoft, Samsung, and certainly better than large corporations or the U.S. government handles customer or citizen data.
Apple is more about privacy and security for customers than competitors.
Yet, Apple slow walks what arguably is the company’s best product duo. Privacy. Security. iPhones are more secure than most, if not all, Android smartphones. The Mac is more secure than most Windows PCs. Apple builds in privacy capabilities that most non-Apple device owners don’t even know exist.
To slow walk is to perform a task slowly on purpose so as to drag out the time taken… similar in meaning to drag one’s feet, but the object of slow-walk is either the person whose request is being delayed or the subject being delayed.
Dragging one’s feet carries the nuance of reluctance, and that’s what I see with Apple. Reluctance to cross the tightrope or thread the needle appropriately.
For example, Apple’s Messages has end-to-end encryption between users. That’s good. Storing those Messages messages in iCloud does not have the same encryption safeguards. Also, Apple has embedded new privacy options in Safari to thwart advertiser tracking, yet continues to take money from Google to be the default search engine in Safari; whereby Google may be the worst privacy and security offender online.
What other technology gadget maker– one that competes with Apple– has a focus on privacy and security? Not Google and Chrome, therefore, not Pixel 2 smartphones. Every other manufacturer that uses Android can be placed in a similar group of technology companies which do not have a customer-based interest in privacy and security.
Facebook? Puhleeze. Amazon? Hello? Echo hears and records what you say; Amazon tracks you online even after you leave the website– just like Facebook.
So, why does Apple slow walk privacy and security when both should be a key differentiating factor between our favorite Mac and iPhone maker and every other tech company of public renown? I think it’s because privacy and security remain new issues for the great unwashed masses; issue which are not as important as the spread of fake news, superficial public arguments, politics, and religion– or, any gadget that glitters and has a low price tag.
Privacy and security are Apple’s best new products in a decade and not enough of humanity know about them, or why they’re beneficial.