There was a time in the not too distant past when I heralded The Golden Age of Browsers. Why? All the major browsers are pretty damned good. They’re free. They’re packed with features. They’re easy to learn and use.
What’s not to like? Well, things change. Differentiation is a major key to product marketing and if all browsers are pretty much the same, then some browser somewhere has to suffer. Yet, that suffering can breed innovation.
We may be viewing the last days of Mozilla’s venerable Firefox. Or, we may be on the cusp of a browser revolution. Honestly, I hope it’s the latter, not the former because both Apple’s Safari and Google’s Chrome could use some good competition.
According to people who count such things, Firefox is the browser losing marketshare and users; now down below 10-percent. That’s too bad because the latest Firefox is superior to Chrome, the world’s most used browser.
Chrome is everything we hate about Google and Google search. The company is less a technology company than it is an advertising company, and advertising means tracking users. So, Google makes applications available for free, but in exchange for the rights to track their users wherever and whenever they may be online.
No single application this side of Facebook for iOS and Android does that tracking better than Chrome. On the other hand, Firefox has become the odd browser out; defeated in marketshare by even Apple’s Safari, and with fewer users than Microsoft’s Edge (with Internet Explorer a victim of neglect and Chrome’s dominance).
Yet, when compared side-by-side, the browsing experience– Google Chrome vs. Mozilla Firefox– leans heavily in favor of Firefox, which is faster, more private, more secure, and comes with far less danger from trackers.
Here’s the deal. Firefox is faster than Chrome. It uses less memory and battery than Chrome. It has more features than Chrome. Plus, it has those aforementioned privacy and security tools built-in, instead of added on.
What’s not to like? Yet, Firefox is on the outs. Less than a decade ago, Firefox had a 25-percent marketshare. Today, less than 10-percent. Why? It isn’t for lack of trying or lack of features. The face of the internet has changed. Mobile dominates and that is good for both Chrome on Android (Chrome runs everywhere) and Safari on iOS and macOS. There was a time when about 80-percent of all Mac360’s readers used Safari. Now it’s just over half.
Who is winning the browser wars?
Too bad. Too many browser users just do not know the dangers Chrome brings to their computers and browsing experience.
The browser situation has become an ABC war. Anything. But. Chrome.