If corporations are people, too, then shouldn’t we expect Apple to act, well, human-like? That’s what we see. Apple has a conscience. Apple has a heart. Apple can be cold blooded and ruthless. Apple can ignore the obvious and, as with any human, zig when everyone else wants zag.
The Money Trail
They say people change when they win the lottery. Untold millions heaped upon some factory worker or teacher can change ones life, and such massive wealth can change life for better or for worse. Just like marriage.
There was a time in the not too distant past when Apple and the Mac were synonymous. Apple was the Mac. Co-founder and CEO Steve Jobs, upon his return to the house he built, axed a bunch of products that were not Macs, and then proceeded to divvy up the Mac into an easily understandable quadrant; consumer Mac (mobile and desktop), professional Mac (mobile and desktop).
Then Jobs went off in search of the next great thing, leaving the Mac behind– and behind is where it remains. Along came Apple Stores, iPod and iTunes, the iTunes Music Store, iPhone and iPad, and a host of Services revenue and profits that now dwarf the Mac itself.
How much longer will the Mac be the Mac? How far into the future will the Mac live?
As technology creatures go, the Mac is on Social Security already, and even Medicare won’t help those of us with ailing keyboards; even battery, RAM, and storage can no longer be upgraded by the user. You need
Apple Care Social Security for what ails you, Mac customer.
Why? What happened? What caused Apple to move on from the Mac in search of the next great thing(s) in technology?
Well, if corporations are people, too, then Apple is acting like a human and all too often we are willing to move on to the next great thing. Career. Spouse. Home. Car. Friends. Apple is in love with the iPhone. The Mac is an old flame with fond memories, but the excitement once reserved for each new Mac OS X and each new Mac upgrade is gone; replaced by OLED displays and 2-million apps.
Those are changes upon us already. If Apple no longer loves the Mac, and has gone off on a new life with a new and younger love, then what of Apple’s Mac customers? Are these our last days as Mac lovers?
How much longer we and our Macs remain on life support has yet to be determined, but the end can be told from the handwriting on the wall. Apple is a corporation. Corporations are people, too. People are fickle and disloyal and subject to acting upon whims, following trends, and conveniently forgetting the past.
The Mac’s money trail just isn’t long enough or deep enough to satisfy the cravings of those who lust for all that glitters, and even better if all the glitter will fit in your pocket.