In the past I would respond with a lengthy list of how I used Watch– health tracking, alerts, notifications, specific applications, exercise monitoring, and so on. These days I return the question with a question: “What does you iPhone do?”
Evolution Is Fact
I pose a similar question to people who ask, “You believe in evolution as a fact, right?” I respond, “Which version of evolution? There are many.” Strangers leave me alone, family members grin but change the subject, co-workers cancel our lunch appointments.
Too many questions.
Watch is all about whatever you think iPhone is all about but different. iPhones are not just phone calls, calendar, and camera. With a million or so iOS apps available can we safely say that iPhone is whatever we want it to be? For example, iPhones are used to produce TV shows and movies. Yes, the camera is that good. We can FaceTime or Skype with anyone almost anywhere on planet earth.
My iPhone is home to nearly 400 applications; half of which I test and try and occasionally review, and most of the other half I don’t have time to use.
So, what’s Watch all about? See above…
Watch is a watch the same way iPhone is a phone, but there are enough applications and use case scenarios that we can customize Watch usage to be– like the iPhone— whatever we want. Well, almost. There’s no camera. Yet.
The WWDC 2018 keynote presentation of new Apple software should serve as a warning. Watch use is expanding. Watch apps are expanding in capability, but seem to have great focus on the following:
Alerts and Notifications – If there is one Watch requirement I recommend to every new Watch user, it’s the need to prune and trim applications and their notifications. There are too many. They must be managed.
Complications – This wasn’t really mentioned during the keynote show, but I consider Watch complications to be one of the most underrated and underused functions.
Communications – Watch is a phone, but it does email, Messages, and soon, Walkie Talkie. This will be one-to-one audio communication only to those whom you choose, but the idea has legs so expect it to become a staple in the future.
Exercise and Health – They are intertwined. Human activity from heart rate and beyond. You don’t get one without the other, and Apple pushes health and exercise monitoring well beyond Fitbit-like pedometers.
Fashion – Check out the neat new rainbow Pride watchband and watchface. Watch– based on functionality, case materials, and watchbands– has evolved to become a broad and wide experience for a variety of customers in all walks of life.
Watch is about whatever we want it to be– so long as what we want falls into the categories above, but as it does with iPhone, those customers are sufficient in number to create another profitable product for Apple, and another useful platform for customers.