If governments ever passed a law against faulty analysis or distorted facts in journalism, then our jails would be overrun with criminals who can type in complete sentences. What’s going on here? Yet another analysis that says Apple is behind.
Remember, Apple was way behind the portable media players when iPod launched. The Mac was way behind Intel Inside when Apple made the switch. Apple was way behind smartphone leaders when iPhone launched. You know where this is going, right?
One more. Apple was way behind when Watch launched a few years ago. What’s going on now? Apple is way behind the smart speaker craze. But that’s not the end of the story. Gene Munster of Apple Television™ fame thinks Apple is five years behind Netflix which spends a few billion a year on original content.
Yes, my cable TV has 500 channels and nothing is on. Netflix has thousands of TV shows and movies and nothing interesting.
At first glance, it appears Netflix’s lead in original content is insurmountable.
Uh huh. “At first glance…” See my list above. In reality, it seems as if Apple is always behind whatever developing trend that analysts, critics, and nattering nabobs of negativism come up with.
Apple is so far behind. So far behind that insurmountable Netflix will dominate content forever.
Netflix will end 2018 with close to 1,000 original titles and spend an estimated $3.5 billion on new titles this year.
Apple does not yet have much original content but it could spend more than $3.5-billion on content if the company wanted to, or felt compelled to, or just had a hankering to blow a wad of cash for no good reason.
So, why is Apple so far behind Netflix? History.
History is on Apple’s side, given that just five years ago Netflix had 13 original titles including the debut season of House of Cards. In other words, with the right resources, which Apple has, Apple’s original content titles can ramp from just under two dozen to potentially over one hundred…
Quality over quantity. That seems to be Apple’s game. Oh, and starting from behind.
Here’s the deal. Apple could buy Netflix. Netflix by itself adds some value to Apple. Netflix needs hardware for customers to see TV shows and movies. Amazon Prime members need hardware, too, and many of them– as well as Netflix customers and other gadget members– get the most from Apple’s hardware customers.
Apple sells hardware; hardware which displays Netflix content, Amazon content, and pretty much all content from everywhere, so if Apple can make some exclusive content for iTunes then so what? Apple’s customers will continue to be happy because they have what other gadget makers cannot provide– better privacy and security and content you can’t find elsewhere.
Apple is always behind in new races but never worries about it because everyone else in the race gets tired or stumbles while Apple figures out a better way to extricate money from their growing customer base in time to own the market. iPod, iTunes Music Store, Mac, iPhone, iPad, Apple TV, Beats headphones, Watch, et al.
Apple’s original content initiative is just another notch in the bedpost.