After all, if it looks like a computer, works like a computer, then it’s probably a computer, right? If so, is iPad Pro the computer for everyone? Of course not. So why do technology writers continue to bash what does not deserve to be bashed? Because advertising.
One of my favorite trade rags is the infamous ZDNet, also known to many of Apple’s technology minded customers as ZDNot because of the outsized proportion of Apple bashing wherever possible. And sometimes where not possible.
Here’s the latest.
I tried to write this article on an iPad Pro. It didn’t go well
I’ve wanted to do this ever since I bought a 12.9-inch iPad Pro last year.
Dude, you’ve had it about a year. What have you been doing with it? Oh yeah. Consumption. Not creation.
I wanted to believe all the ads that tell me an iPad Pro is actually a computer that’s trimmed itself a little and had a makeover and Botox at the Cupertino Salon.
Uh, wrong. Apple’s iPad Pro ads dismiss the term computer entirely. Pay attention.
I also wanted to believe I could travel even more lightly than I do today. Because we all want to lighten our many burdens, don’t we?
I want to believe in unicorns and lottery winnings but that hasn’t worked out. So far. Yes, you can travel lighter with an iPad than a Mac, but it depends on what you take with you and what job you perform.
See, it’s math. Add an Apple keyboard to an iPad Pro and it weighs about the same as a MacBook.
Could my iPad Pro make me forget about my wonderful, but getting-a-touch-dowdy-as-Apple-hasn’t-really-updated-it-for-years, MacBook Air? After all, it costs as much.
Or, more. It depends. But haven’t we already killed the argument that a Mac is not an iPad and vice versa?
I get paid for, um, lyricism.
Write or wrong. Or, is it right or wrong?
Here’s the first problem. I write on my lap. Isn’t that what laptops are for? I often put my feet up on some kind of ottoman or animal (kidding), bring my knees up, and balance the lower front edge of my MacBook Air on my stomach.
This needs to end. Soon. Apple does not sell a laptop because laptops so 1999. Today, in Cupertino, they are called notebooks; specifically MacBooks, not MacTops or MacLaps. Book. As in notebook.
Then there’s the business of using your finger on the screen instead of a natural click of your track pad. I’m sure I could get used to it. Oh, perhaps I’m lying. It’s like learning to be a switch-hitter after a career hitting from one side, especially when you’re editing.
Those are the high points and it gets worse from there. “Blah, blah, blah. My iPad Pro is not my Mac.”
Dude. Get over it.
It still doesn’t feel like a writer’s tool.
Pencil? Paper? Ink? Tools vary, you know.
I can’t therefore see how an iPad Pro is a computer. Because a computer’s for writing, right?
So, an iPhone is not a computer? A Linux server is not a computer? Oh the humanity! ZDNot’s anti-Apple opinion pieces are written to, 1) take up digital space, 2) collect eyeballs for advertisers, 3) pay technology writers (by the word, apparently; maybe by the insult).
Yes, iPad Pro is a computer. It can be a tablet, a hybrid, or a notebook; and all at the same time, if you prefer. But it, like a Windows laptop or Mac notebook, is a device for some, but not for all. Just like every other device Apple sells.