No, Apple specializes in expensive bargains. Hardware. Software. Services. On the hardware front, a new $4,999 iMac Pro that bristles with Intel Xeon Inside costs less– in 1984 dollars– than the original Mac in 1984. Is that not justification to order one now?
Wait. There’s more. The de facto standard for video editing among the growing prosumer and professional videographers is Apple’s own Final Cut Pro. Seriously. You can edit a feature length movie on FCP. For $300. Bargain.
Need to master a song or an album of songs? A similar bargain exists in Logic Pro X. For $100. The point here is that Apple is a hardware company and software for the hardware is dirt cheap even if it seems expensive.
What about Services?
This category on Apple’s balance sheet and quarterly financial results shows the Cupertino company can make mountains of money out of molehills of products. Services revenue and profits include the App Stores, Apple Care, and a couple of revenue streaming apps– Texture and Apple Music.
Both are bargains.
Think about it for a moment. Apple Music has a library of more than 40-million songs and you and your Apple devices have access to every one of them for about $10 a month. Families get it all for a few dollars more. Buy iTunes cards on discount and save 10-percent to 15-percent.
That’s a bargain, man. But it’s also $10 a month forever. Stop paying and you stop listening.
Apple bought Texture, an iOS application for magazine subscriptions. $10 a month gets you unlimited access to more than 200 major publications. New magazines. Old magazines. Dozens of categories. A few hundred specific publications. Name brand stuff.
Like Apple’s increasingly popular News applications– for iOS and coming to macOS– I suspect this is Apple’s way of protecting an industry tied to the last century but struggling under the onslaught of useless information that seems to abound across the interwebs.
I say both Apple Music and Texture (and News) are absolute bargains because they are. For one price you get more music than you could ever listen to (all). For one price you get more publications than you could ever read (all). But you pay by the month for the privilege and that makes both expensive bargains.
Some say an iPhone is too expensive, and relative to lesser smartphones from known brands– Samsung, I’m looking at you– Apple’s retail prices are higher. But that’s price. There is a thing known as cost. They are not the same. Total cost of ownership (ToC) for Apple products tends to be less than any premium brand of PC, smartphone, or tablet.
So, in a similar way, Apple’s hardware products are expensive bargains, too.