Remember not all that long ago when Apple’s walled garden and curated ecosystem was all the rage– to criticism ad nauseam? In the age of Facebook and Google investigations that walled garden is looking pretty good, no?
Humanity needs help to save humanity from itself. Yes, we need someone to save us from the internet, too. Far too many people have no idea how to navigation through the cesspools of misinformation created by various and sundry cretins. Can Apple save us?
The internet itself has become a perfect storm of sorts, a tsunami wave which has washed ashore and affected every human connected to the WWW, and it impacts many others. Misinformation abounds. Nothing can be trusted. Many thoughtful and intelligent people are able to traverse the interwebs but struggle to explain facts and truths to growing masses of humanity who don’t care to understand the differences between the sources.
Yet, curation abounds, too; sometimes indistinguishable from the face of fake news, but it’s there and may require additional information to find. Sharing your finds may not be a successful endeavor.
Is there an entity that stands above the din and clatter, above the noise and misinformation?
I wanted to make that a simple and straightforward statement as an answer to my question. Apple. Instead, it’s a question. Apple?
Apple’s trusted ecosystem of applications– via the App Stores– stands in sharp contrast to Google’s Play Store or whatever other app stores exist. Apple’s business model stands in contrast to Google, Facebook, even Amazon– all of which work diligently to strip users and customers from their own personal and private information, only to reused that information to influence those very same users and customers to be manipulated and influenced.
How crazy is that?
Yet, that’s merely a part of the cesspool of misinformation sources that exist to achieve their own ends without regards to where their source of revenue begins.
Can Apple save us from the internet?
To be fair, some of what Apple does is beneficial. Products that work well together. Curated App Stores. Curate iTunes content. Yet, Apple could spend a few billion that it uses in stock buybacks and dividends to build a private VPN (virtual private network) to further protect customers. Apple could use some of that money to help build a private email system (ostensibly, in conjunction with Microsoft and Google) to prohibit spam.
Instead, Apple slow walks product upgrades– some Macs and iPads are four years old but sold as new (Mac mini, MacBook Air, iPad mini 4). That’s shameful.
Maybe we need someone to save us from Apple. Who? Microsoft? Google? Samsung? Dell or HP? Amazon?
I’m not sure if the tears I’m shedding now and that you cannot see are from laughter or sadness.