They’re also cheap as dirt which has started to put dents into Microsoft’s marketshare for traditional personal computers. Google’s Chromebook is attractive even to Mac users (Mac sales were down more than 13-percent in the recent financials). Now Google is dissing both Mac and Windows. On TV.
Cheap Up, Mac Down
Word on the streets is this. Google’s Chromebooks grew more than 70-percent in the last quarter of 2017. We have more of them in the school where I work. They do only the basics and are not as powerful or as capable– or as complicated to learn– as a Mac with macOS or a Microsoft Surface PC with Windows 10.
Think about it. Cheap. Easy. Secure. Chromebooks do not require much administration, either, and they’re virtually free from malware that infects Macs and Windows.
What did Google do once Chromebooks became a thing?
Piss on Apple’s Mac. Piss on Windows PCs. Take a look at how classy Google has become these days.
The Verge does a deeper analysis but little analysis is required. Google is pissing on both Microsoft and Mac, but doing so from a position of strength, albeit an exaggerated view of our favorite Mac maker’s wares.
To those personal computer users who don’t know how much tracking and stalking and profit Google makes online, the Chromebook will look positively charming. Cheap. Easy. Secure. And that compares nicely to an exaggerated view of Macs and Windows PCs which, unknown to me– a longtime user and administrator of both Macs and Windows PCs– seem rife with pop up warnings for everything.
Newer Chromebooks, regardless of price, come with a touchscreen to compete with the Surface-like notebook tablet hybrids which are helping to grow Windows PC sales. Meanwhile, the Mac has languished, with no new models in a few years for the entry-level Mac customer.
Tom Warren slices and dices Google’s Chromebook vs. Mac vs. Windows commercials:
Most of Google’s criticisms of Windows and macOS would have made more sense years ago, though, as both Microsoft and Apple have addressed many of the infamous problems Google has chosen to highlight. Windows 10 ships with built-in virus protection, automatic updates, and many laptops now offer “all-day” battery life. The strength of Chrome OS is its pure simplicity, and that’s not necessarily demonstrated well in an ad designed to highlight old error messages.
You know what I would like to see?
How about some Windows or Mac television commercials which highlight how much Google tracks users online; worse than Facebook.
That would be fun.