Quick. Name the biggest differences between an iPad and an iPhone. They both run iOS. They’re both made by Apple (or some for-hire manufacturer in China). They both have displays and a few buttons. But differences?
OK, the display size. iPhone small. iPad big. Oh, and there’s a cellphone and antennas inside the iPhone, but only cellphone antennas inside a comparable iPad. Isn’t there a giant difference in price? It depends.
Goodbye, iPad mini
The word on the streets is so obviously obvious. iPad mini is on the way out while new and larger iPhone X models are on the way in. Maybe even a 6.8-inch iPhone X. How does that compare to a 7.9-inch iPad mini? Well, one is likely to fit in your pocket and the other is not likely to fit in your pocket. You choose.
It says something about Apple’s marketing prowess and pocket size than an iPad, starting at $329, does almost everything an iPhone X does at one third the price. No. Wait. That’s not right. iPhone X is top of the line and sells for as much as $1,149 (256GB) while the entry-level iPad sells for less than a third of that.
What’s going on? Apple to apples isn’t always a good comparison.
iPhone SE isn’t that far from the new iPad at $349 (32GB). An almost comparably equipped iPad with cellular is $459 so there is disparity in both price and display size, not to mention that one is a cellphone and the other is not.
If iPad mini is on the way out, it would be a shame because so many mini owners absolutely positively love the size and form factor. Then again, many iPhone SE and iPhone 5s owners love that size and Apple doesn’t show them much love because larger iPhone models probably sell a gazillion times as many.
The proverbial word on the streets says iPad mini is out while iPhone X with a gargantuan 6.8-inch display is on the way. Think of it as iPhone X Plus, but probably without the Plus monicker. Plus is just oh so iPhone 6, you know?
That Apple is able to squeeze so much into an entry-level, cellular capable iPad for $459 but not make an iPad mini to match simply says something about the market. While small is beautiful and less is more, larger is what sells.
So long as it fits into your pocket.
The iPhone X Plus will fit into more pockets than a cellular-capable iPad mini, so something has to give. Besides, a smaller iPad would have to be priced somewhat less than a larger iPad, right? So, Apple keeps the two separated by price– iPad mini, while it lasts, is $399 (128GB) while iPad, the 9.7-inch version, is $329 (32GB) but the 128GB model is only $30 more than the Wi-Fi equipped iPad mini.
Who does price migration better than Apple?
Goodbye, iPad mini. We hardly knew ye.