Nobody understands Apple better than the professional user community. Well, maybe critics and members of the technorati elite politburo understand Apple better than even Apple understands Apple, right?
Wrong. Apple understands Apple better and Apple knows their customer base well enough to make adjustments and changes in the product to keep all but the noisiest pro members and politburo elite quiet while racking up the profits.
I No Apple
Here’s the deal for all to consider but not criticize. Apple’s customer base is not primarily made of professionals. Yes, the Mac is used by professional photographers and videographers and graphic designers and media addicts. Yes, the Mac fell on hard times at the high, more due to Intel’s Inside negligence than anything Apple could have done to prevent the doldrums that set in the past few years.
True professionals would understand that, right? No. True critics and insightful members of the politburo would know that, right? No.
No, because how else would you explain all the critical noise about Apple wanting to discard Mac professionals, or Apple abandoning the Mac as a platform?
Yes, Apple responded to some of the criticism with news of a future Mac Pro to replace the canister model which somehow couldn’t handle upgraded parts. Apple responded with an interim power show in iMac Pro with Xeon Inside for a competitive $4,999 price tag. Apple responded with some interim power in the MacBook Pro line. Compare notebook prices, folks; Apple charges a premium, but not much– compare to comparable Microsoft’s Surface models.
Yes, Apple seems to be missing the trend among traditional Windows-based PCs whereby Microsoft has declared that touchscreen notebooks are the new netbooks and Apple has decided not to join the trendy new fray. Instead, Apple waited too long for new Intel Inside and the rest of the PC industry has slow walked in a new direction while the Mac faithful wait for new entry-level MacBook Air models, and new Mac minis, and by the time those get here, we’ll need new iMacs again.
Does anybody really understand Apple?
I don’t. Mac professionals, regardless of their professions, don’t seem to because they complain even when Apple does something really, really good Mac notebooks (64-bit macOS, iMac Pro, goodbye Mac Pro, 32GB MacBook Pro models with 4TB storage), and they’re not the target for MacBook Air with ARM inside anyway.
How about the professionals that critique all that Apple does? They don’t understand Apple, either, because if they truly, madly, deeply did, Apple would have been out of business already.
I don’t think anybody really understands Apple except the great unwashed masses of customers; those who don’t live or work in professional circles; those who just want something that works well and causes the least amount of trouble.
Those are the folks who understand Apple more than professionals, more than Wall Street, more than critics and politburo members. They’re also the ones that do the most buying, too.