How so? It isn’t just an ad you see on a website. In the background, unscrupulous advertisers are grabbing information about you and sending it off to who knows where to do nefarious deeds against you later on.
Buy. The. Month.
One could say that advertisers are revolting, but the real revolution comes from browser users who are revolting. No, not in the ugly sense. But in the take charge and fix it mode of revolting against the established method of doing business.
Advertisers that use trackers– and almost all of them do– add extra weight to every webpage you download, and those extra scripts and trackers also suck up bandwidth. A few years ago someone created an ad blocker. Many such blockers are available today on the Mac App Store and iOS App Store and elsewhere. Some are free. Some cost a few dollars. Some are a few dollars a month.
I came across a new breed of blocker this week. It’s a non-traditional blocker called Freedom but it isn’t free. Freedom runs on Mac and Windows, and iPhone and iPad. Freedom’s feature list is extensive and includes options to block almost everything you do on your iPhone– websites, the internet itself, applications, and yourself. Let me say it again. Freedom blocks the internet. It blocks websites (and their ads). It even blocks you from using applications.
Freedom even blocks you from buying Freedom. It’s a subscription app with a limited function Trial period. The Premium version covers Mac, Windows, iPhone, and iPad. All at the same time if you want. $7 for a monthly. $29 a year. Or, $129 to use Freedom– not buy it– forever.
Freedom does not block ads in the standard sense. It blocks websites and their ads. It blocks the entire internet so you won’t see ads. Or, anything else. It has a nice scheduling feature to start a block of your choice, and settings sync between all devices. Somehow all this blocking seems designed to help you focus more. At least, focus more on things other than iPhone (or Mac, or Windows PC, or iPad).
The whole idea behind Freedom seems to be to protect us from ourselves because studies show we waste an inordinate amount of time on our devices and multi-tasking doesn’t really work and we’re human so we don’t have enough willpower for our own good, therefore, we must be protected from ourselves.
That’s what freedom does. Freedom, too.