Well, that was fun. Too bad it didn’t last. What was it? The Mac era. The glory days are gone. The Mac is fading into the sunset while Windows PCs, riding on Surface sales and Windows 10’s growing popularity,
seem to have risen from the ashes.
What happened? I thought the Mac was on a roll. The past six years Windows PCs have been in the dumpster or the doldrums or both places at the same time in the space time continuum, while the Mac hit record quarter after quarter. In one swell foop, it all changed.
Yes, there are lies, damned lies, and statistics but not one of the three will tell the tale of the tape when it comes to which side is winning these days. But numbers don’t lie and Windows PC sales are up at exactly the same time Mac sales are down.
Why? What happened?
My analysis tells me that any analysis will be complex and involve PowerPoint slides, a couple of Excel spreadsheets, and a politician who is good at obscuring the truth and ignoring facts.
Mac sales are 80-percent Mac notebooks. In just the past year Apple upgraded the iMac to an iMac Pro, and the MacBook Pro line to screaming fast i9 Intel Inside, but both are too little, too late, and too expensive to stem the tide of Mac customers bored to death with a Mac mini, MacBook Air, entry-level MacBooks, and desktop iMacs which have yet to see much love in recent years.
In other words, the Mac line kinda of stinks, especially where the numbers are– the low end to the mid-range.
Meanwhile, PC sales couldn’t drop much more thanks to the dead cat bounce rule, and Microsoft kept pushing the Surface notebook tablet hybrid thing which, when compared to any Mac, makes Apple’s computer efforts look lame to anemic.
Ipso facto and alakazam.
Mac sales down, PC sales up.
Windows PC makers, defying gravity and laws of business, don’t seem to mind not making any money by making many such devices with touchscreens, keyboards, trackpads, and sporting either Windows 10 or the latest version of Chrome.
PC sales are up, but the segment that is up is exactly the one Microsoft is pushing heavily. Surface notebook hybrids with touchscreens.
What will Apple do?
First, Apple’s executives need to wake up. Second, they need an objective. You know, something like improved Macs that are thinner, lighter, faster; maybe a few with A-Series ARM inside; oh, and that Mac Pro that Apple talked about back in 2016 but hasn’t talked about since.
Mac sales are dropping like a rock and Apple’s mainstream Macs– MacBook Air, MacBook, iMac, and Mac mini– haven’t been upgraded in years to years.
Maybe that has something to do with Macs go down and PCs go up. We could blame Intel because the chip giant hasn’t exactly kept to its own roadmap in recent years. Except all those Mac competitors sport Intel Inside, and some of them even have ARM inside.
Meanwhile, Mac sales go down.