The week and the month have come to a close and so has my unofficial and unscientific 2018 State of The iPhone Survey taken of friends, family members, neighbors, co-workers, and the occasional passersby. The result?
iPhone SE is not a very popular iPhone. It may be the least popular iPhone you can still buy from Apple. I know what you’re thinking. “OK, Mister Big Shot Fancy Pants. What is the most popular iPhone?” The answer? Well, it depends.
Then? Or, Now?
The only technology entity on planet earth that knows iPhone’s true numbers is Apple, and our favorite Mac maker does not divulge too many numerical details regarding any of its products. Wait. Don’t we get official numbers from Apple every quarter for Mac, iPhone, and iPad?
Yes. Totals. Not much else. Oh, and CEO Tim Cook heralding the wonders of iPhone X and pointing out that it was and is Apple’s best selling iPhone since it debuted just over a year ago. What about all those other iPhone models? Nope. Apple does not slice and dice such numbers. Ditto for Mac and iPad. Ditto for AirPods and Apple TV and pretty much every other piece of hardware that Apple sells.
So, how do I know that iPhone SE is not very popular?
First, there is my aforementioned unofficial and unscientific survey of a very tiny slice of Apple’s customer base. Not one of which has an iPhone SE. Second, an even more unscientific survey of websites and research organizations says iPhone SE ranks dead last in sales of recent iPhone models.
If you don’t mind scrolling a list until 2018’s iPhones are introduced in mid-September, DeviceAtlas has some science behind the numbers that prove me correct; at least, correct in the U.S. of A.
Second, all it takes is one look at the list above to realize that Mark Twain was correct about lies, damned lies, and statistics. They’re all numbers. So, if Apple says iPhone X remains the most popular iPhone since its launch, how come it’s way down the list at #6? Well, the list is flawed. It’s based upon usage, not necessarily popularity of a particular iPhone.
Apple’s current product list, with the $1,149 iPhone X at the top and the $350 iPhone SE at the bottom tells me a number of things without Tim Cook responding to my phone call and telling me the same thing himself.
iPhone SE is the least popular iPhone that Apple sells. iPhone X is the most popular. Oddly enough, the iPhone 6 and iPhone 6 Plus, tell us that maybe the so-called supercycle of sales trends toward much larger iPhones is not really a thing. So, why is iPhone 7 and iPhone 7 Plus at the top of the usage list?
Those phones have been around a few years and Apple still sells them as new. Look at the iPhone models on the bottom of the list. iPhone 5S and iPhone 5.
Small might be beautiful and less might be more, but small iPhones are not very popular, so it would not surprise me to see Apple just let it fade away into the digital sunset. More of Apple’s customers prefer larger iPhone displays, hence the growing popularity of Plus models (iPhone 8 vs. iPhone 8 Plus), so all the talk of a new iPhone X Plus just makes sense.
Goodbye, iPhone SE. We hardly knew ye.