At least, that’s what critics want you to think and their annualized perspective on all things new from Apple has become weak and lame. They cry out: “No new iPads!” Or, “No new Macs.” Or, “Where are the new AirPods?” And, “What happened to AirPower?” To hear it elsewhere, Apple had a terrible, horrible, no good, very bad product launch day.
Instead of examining the critical examiners and refuting them point by point, how about if we focus on what was positive from last week’s iPhone and Watch launch and how humanity actually benefits.
First up, iPhone XR. For all the obvious reasons, iPhone XR is an affordable iPhone X. It’s faster. Has better graphics and battery life. Even the camera is better. Where it falls short is with an LCD display that you won’t be able to tell from the OLED displays on other iPhone X models, and the telephoto lens. $749 and multiple colors vs. $999 and same old same old.
Second up, Watch. The big news was the built-in EKG electrocardiogram. The bigger news was how much more valuable the whole Watch package is with built-in Fall Detection, more app complications, thinner case, larger display, but with the same Watchbands.
Third, and not many are talking about it yet, Siri is smarter. Wait. What? Siri? Who cares, right?
Well, check out the new Shortcuts app which turns Siri into a smarter intelligent assistant. Instead of having to remember all the commands Siri knows– and it’s hard to remember the precise wording of a few hundred such commands– Siri can be trained. Like the EKG in Watch Series 4, a newly refreshed Siri that responds only to your commands to do this or that is priceless.
Look at how much more Watch does now than when it launched just over three years ago. Look at how much more iPhone XR can do than the original iPhone in 2007 for $150 more. Why is this not news?
Apple has always been the company that critics expected to go out of business. Soon. Just wait. It will happen. Any day now. Every new product launch gets the same reaction from those who react first, think later (if they bother to think at al). Nothing Apple does is ever good enough for critics. Customers seem to Think Different™ and vote different. Customers who don’t like a product vote with the feet and move elsewhere. Customers who like Apple products vote with their wallet.
From what I can see of Apple’s balance sheet, customers have a distinct preference these days and nothing I saw on last week’s launch event tells me otherwise. Watch Series 4 will be a huge hit. iPhone XR will be the big sleeper seller. iOS 12 works on this list of iPhones and iPads.
Tell me, what is not to like about that? Name one other technology gadget maker that does what Apple just did with iOS 12. I counted 11 different iPhone models which run iOS 12 and 11 different iPads that run iOS 12.
Personally, and from the perspective of a technologist, I’m glad Apple does not pay much attention to critics.