Most websites have an RSS feed and an RSS reader grabs the feed automatically and displays headline and summary so you don’t have to click through a few hundreds bookmarks to find what you want to read. Here are three basic tips to what else you can find with an RSS reader.
My RSS subscription list has grown to about 120 websites; everything from news to science, from technology to a list of sites by writers I admire. My RSS reader of choice is News Explorer, but most readers work the same way. Grab a website, add it to a list in the sidebar, click to view.
First, in my article What I Found By Using An RSS Reader from early this year, I point out just how much regurgitation takes place among technology websites. Many of them have the same news, the same rumors, the same details on the same subjects each day. When you scroll through the headlines in an RSS reader such regurgitation shows up loud and clear.
Second, in my article Something Else I Found By Using RSS from a month later, I pointed out that not only are news articles and rumors regurgitated, but many of those websites engage advertisements as news.
Nearly every major Apple-oriented, Mac-oriented, and technology gadget oriented website features so-called articles or special deals (often disguised as an article) that help the website regain some of the revenue that was lost thanks to ad blockers, lowered advertising rates, and lowered advertising click-through rates; all of which combine to reduce or eliminate profitability for such sites.
Look around. You will see exactly the same thing. Instead of basic and time honored news, information, and perspective, many articles are little more than advertisements for products but disguised. Often those articles have links to a promoted product and the website gets additional revenue from readers who purchase what was promoted.
We don’t do that on Mac360. Each writer is in charge of their own product reviews, and our history shows we choose to review what we use, what we would use, or what we would recommend to family, friends, co-workers, or neighbors, knowing there’s a bit of support involved.
Major Apple-oriented, Mac-oriented, and technology gadget-oriented websites now have two things in common. The first is regurgitated content. The second is articles and posts and content that sells something.
This phenomenon is nothing new, but you see the pattern far more clearly by subscribing to a larger number of websites via an RSS reader. What you’ll see are regurgitated headlines, and product promotions. That’s the new online reality.
Insightful or independent analysis is hard to come by these days.